How to Boost a Published Post on Meta

Promote an organic post that already lives on your Facebook Page or Instagram account — without creating new Page content. Get Shouting creates the Meta campaign on your connected ad account and tracks it alongside other paid social.

What you need

  • Pro or Agency plan (or active trial) with paid social enabled.
  • Meta Ads connected — ad account, Facebook Page, and linked Instagram under Account → Social & Brand Settings → Paid Ad Settings → Meta Ads. See Connect Meta Ads.
  • The post must be published through Get Shouting to Facebook and/or Instagram (native platform IDs stored on the post).
  • Billing: Meta charges media spend on your ad account. Get Shouting charges a processing fee on the gross budget you approve (Shouter plan: 0% fee).

Where to start a boost

  • Campaigns → Organic Social: rocket icon (Boost on Meta) on a published shout row.
  • Analyze → Analysis → Top Posts: Boost on an eligible post.
  • Schedule / calendar: from post detail when boost is offered after publish.

Boost dialog — settings

  • Choose Start Date and End Date (same calendar fields as paid Meta publish; minimum about 30 hours between start and end).
  • Enter Gross budget (USD) and choose a Goal (Engagement, Reach, or Traffic).
  • Optional audience overrides (age, countries).
  • When the shout has both Facebook and Instagram posts, tick Boost Facebook and Instagram together for one Meta campaign with two ad sets and an even budget split.

Start boost

  • Click Boost on Meta. Get Shouting previews spend (gross budget, processing fee, net to Meta) and creates the campaign on your ad account.
  • Shopify-billed brands may need to approve a one-time processing fee in Shopify before the boost completes.
  • On success you are taken to Campaigns → Paid Social → Manage Live Ads. You may also get an in-app Boost is live notification and a link to Meta Ads Manager.

After boost — manage and analyze

  • Campaigns → Paid Social → Manage Live Ads (Meta tab): pause or resume delivery; change end date or gross budget where allowed.
  • Boost rows use BOOST_POST — they appear even when the shout is not in a Get Shouting Campaign folder.
  • Analyze → Paid Social → Meta — performance after the insights sync.

Posts that cannot be boosted yet

  • Facebook video posts whose stored ID is not a full Page post id (pageId_postId) — blocked before any Meta call.
  • Unpublished posts or posts still waiting for native platform IDs.
  • Non-Meta networks (Pinterest, LinkedIn, etc.) — boost supports Facebook and Instagram only in v1.

Troubleshooting

  • No Boost button or rocket disabled: Requires Pro/Agency, Meta Ads connected, and a published Facebook or Instagram post with a stored native platform id (publish through Get Shouting first).
  • Meta shows a campaign but Manage Live Ads is empty: Contact support with your Meta campaign id — we can reconcile the row from Ads Manager.
  • No notification after boost: Contact support if boost notifications are missing for your workspace.
  • Instagram permission errors: Reconnect Meta Ads under Paid Ad Settings.

Next Steps

Schedule and Promote From One Place

Publish to Instagram, invite collaborators, and boost top posts on Meta

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