How to Connect TikTok Ads to Get Shouting | GET SHOUTING

How to Connect
TikTok Ads

Publish paid TikTok Ads from your multi-channel Campaigns or Social Ad preview, with spend and conversions synced back automatically.

Prerequisites

  • A TikTok for Business advertiser account with a valid payment method at ads.tiktok.com
  • Admin access to that advertiser account (or access via TikTok Business Center)
  • A Get Shouting brand on a Pro or Agency plan with Paid Ad Settings visible
  • Brand Admin role to connect or disconnect
  • Pop-ups allowed in your browser for the TikTok OAuth window

Organic vs paid: Connecting TikTok under Manage Social Accounts publishes organic posts. TikTok Ads under Paid Ad Settings is a separate OAuth — you need both for organic posts and paid ads.

Billing: TikTok charges ad spend directly to your advertiser account. Get Shouting charges a plan-based processing fee on your authorized gross budget at publish (waived on Shouter plans).

Step-by-Step Connection

Step 1: Create or Access a TikTok Advertiser Account

  1. Go to TikTok Ads Manager and sign in with the account that should manage the brand’s ads
  2. Create an advertiser account if needed (business name, industry, time zone, currency)
  3. Complete Billing — add a payment method and confirm billing country/currency
  4. If you use TikTok Business Center, ensure the user you connect has access to the advertiser account you will publish into

All campaign spend is billed here by TikTok. Budgets you set in Get Shouting are sent to TikTok for your flight dates; TikTok delivers ads and charges this payment method.

Step 2: Connect TikTok Ads in Get Shouting

Paid Ad Settings dialog showing the TikTok Ads tab and Connect TikTok Ads button
  1. Open Account → Social & Brand Settings for the brand (agency: use the brand card in the multi-brand grid)
  2. Scroll to Paid Ad Settings → TikTok Ads tab
  3. Click Connect TikTok Ads and complete the TikTok OAuth pop-up
  4. Under Select Advertiser Account, choose an account → click Save advertiser account
  5. Confirm the card shows Advertiser ID: with your saved ID

In the TikTok OAuth pop-up, review the permissions Get Shouting requests and click Confirm.

TikTok for Business authorization screen showing Get Shouting permission request with ad account access scopes

If TikTok prompts you to verify your identity, enter the code sent to your verification email and click Confirm.

TikTok Verify Your Identity dialog with verification email and code fields

Wait for the OAuth pop-up to reach TikTok Ads connected before closing. Agency admins: open Paid Ad Settings — {brand name} from each brand card in the multi-brand grid.

Step 3: Set Up Conversion Tracking on Your Store (Optional)

Get Shouting does not install TikTok Pixel or Events API tags on your website.

  • For conversion measurement beyond traffic campaigns, set up a TikTok Pixel in TikTok Events Manager and install it on your storefront
  • See Store conversion tracking for Meta/Google patterns — TikTok is configured separately in Events Manager

Step 4: Publish from Get Shouting

  • Static image ads publish to Pangle (TikTok Audience Network). Video ads publish to TikTok in-feed
  • Multi-Channel Campaigns: Step 1 → Social Ads → check Publish to TikTok Ads (paid) → set TikTok gross ad spend → use Publish to TikTok on an approved paid item
  • Ad Preview: Publish → Publish ad → check Publish to TikTok Ads (paid) → confirm gross spend and flight dates
Campaign wizard Social Ads section with Publish to TikTok Ads paid checkbox and gross ad spend field Ad Preview publish dialog with TikTok Ads paid options and flight budget

See also: Choose a Paid Campaign Type

Step 5: Verify the Connection

  • The Paid Ad Settings card should show your saved Advertiser ID
  • Publishing a paid build item to TikTok should create delivery for your selected flight dates
  • Within about 24 hours of publish, Get Shouting’s insights sync should populate spend and performance on the campaign report

Troubleshooting

TikTok Ads tab missing

Brand must be Pro or Agency — upgrade plan or confirm Brand Admin role.

Authorization did not complete

Allow pop-ups; wait for TikTok Ads connected before closing the OAuth window.

No advertiser accounts after OAuth

TikTok user must have access to at least one advertiser account in Business Center or Ads Manager.

Minimum budget error

Increase TikTok gross ad spend for the flight length — image ads on Pangle have platform minimums.

Next Steps

Related Marketing Academy Lessons

Strategy and context for why these steps matter:

Turn Plans Into Paid Campaigns

Connect TikTok Ads once, then publish and track spend from every campaign

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