Get Shouting Marketing Academy: Build a Win-Back Campaign | GET SHOUTING

Build a Win-Back Campaign

A modest incentive to lapsed customers often costs less than acquiring new ones.

Win-back costs less than new customer acquisition. Target your at-risk segment with a modest incentive, follow up once, then stop; two attempts is enough.

Why It Matters

Winning back a past customer is usually cheaper than finding a new one.

What to Do

  1. Filter for no purchase in 90 days (custom segment).
  2. Send a “we miss you” email or text with a modest incentive.
  3. Follow up once if no response; stop after two attempts.

Copy / Template You Can Steal

Subject: We miss you: here's 10% off your next order
Body: It's been a while. Use code COMEBACK10: [link]

Do It in Get Shouting

  1. Contacts → Segments → create or select at-risk audience
  2. +CREATE → Email or +CREATE → SMS targeting that segment
  3. Or activate a custom CRM Journey with re-engagement trigger (Pro/Agency)

Keep in Mind

  • Use Purchase frequency: Low or a custom 90-day inactive segment as your audience.
  • Remove non-responders after two attempts to protect deliverability and list health.

Related How-To Guides

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