Get Shouting vs Planable (2026)
Integrated & Automated
Social Marketing
+ Email Marketing
+ Automated CRM
+ Actionable Analytics
Social Collaboration
& Approval Platform
When you're marketing an ecommerce store or small business, it's important to pick the right tools that will fit your marketing automation and analytics needs, budget, team size, and ability to grow. Your tools should make your life easier and give you the insight and ability to close more sales. Here's an honest comparison of Get Shouting and Planable, two of the most popular marketing tools available.
Platform Overview
Get Shouting
Get Shouting is a complete integrated & automated marketing department. Create and publish goal-driven multi-channel campaigns in minutes: Organic Social, Paid Social, Email, SMS, and automated CRM Journeys. Campaigns learn from previous performance. Integrated data gives you a full picture of what’s working and tracks real ROAS (paid ads and ROAS on Pro+). Built for e-commerce, small businesses, and their agencies.
Planable
Planable is a team collaboration and social media content planning platform built around approval workflows. Its core strength is helping teams, especially agencies and brands with multiple stakeholders, create, review, approve, and publish social content without the chaos of email threads and shared documents. It supports 9 social platforms (Facebook, Instagram, LinkedIn, X, YouTube, TikTok, Pinterest, Google Business Profile, Threads) and offers multiple content views (feed, calendar, grid, list), version history, team-only drafts, content annotations, and configurable approval workflows. Analytics and social inbox engagement are available as paid add-ons, not included in base plan pricing. It offers native Slack notifications and a two-way Canva integration. Planable has no email marketing, CRM automation, or ecommerce store integration. Pricing is per workspace (one workspace per brand or client), with unlimited users per workspace. Target market: marketing agencies managing multiple clients, brands with large marketing teams, and content teams needing structured approval processes.
Feature Comparison
| Feature | Get Shouting | Planable |
|---|---|---|
| Campaign Creation | ||
| Goal-Driven Multi-Channel Campaigns Organic + paid + email + SMS + CRM | Under 5 min, 500x faster | Content review/approval tool only |
| Ad Spend / ROAS Tracking | * | Analytics add-on: ad spend, CPM, CPC & CTR from connected Meta, LinkedIn & TikTok ad accounts; no Google Ads, conversions, or ROAS |
| Social Marketing | ||
| Platform Coverage | 10 social platforms + Meta, Google & TikTok Ads | 9 social platforms (no Bluesky); no ads publishing |
| Publish to Google Ads | * | |
| Track Google Ads ROAS | * | No Google Ads connection; paid analytics covers Meta, LinkedIn & TikTok spend only |
| Publish to Meta Ads | * | |
| Publish to TikTok Ads | * | |
| Track Meta Ads ROAS | * | Meta ad spend, CPM & CPC via Analytics add-on; no ROAS |
| Track TikTok Ads ROAS | * | TikTok ad spend via Analytics add-on; no ROAS |
| Manually Create Posts | ||
| AI Assist for Copy Creation | AI post rewrite/generate (limited) | |
| Generate Posts from URL | ||
| Generate Posts from Store Inventory | ||
| Generate Batch of Posts from Inventory | * | |
| Generate Ad Assets | * | |
| Generate Ad Assets from Store | * | |
| Manual Scheduling | ||
| AI-Optimized Scheduling | Best time to post via Analytics add-on | |
| Social Inbox | Comments on 8 platforms; DMs for Instagram, Facebook & X | Add-on: $7.50/workspace/mo annual ($9 monthly); comments on 4 networks, DMs for Facebook & Instagram |
| Post Metrics | Analytics add-on required: $12/workspace/mo annual ($14 monthly) | |
| Platform Metrics | Analytics add-on required: $12/workspace/mo annual ($14 monthly) | |
| Email Marketing | ||
| Email Campaign Creation | ||
| Design Templates | ||
| Design Template Creation | * | |
| Content Templates | Post templates for social only | |
| Content Template Creation | * | Social post templates only |
| Automatic Contact Import from Store | ||
| Automatic Segment Creation from Store | ||
| Automatic Segment Creation from User Behavior | ||
| Custom Segment Creation | * | |
| Pay per Send | 500 Free email or SMS Sends/month | |
| Pay per Contact | No; list storage included | |
| Automated CRM | ||
| Email & SMS Messages | ||
| Visual Journey Builder | Prebuilt journeys on all plans; create & edit* | |
| Custom Segment Creation | * | |
| Message to Purchase Analytics | ||
| Pay per Send | 500 Free email or SMS Sends/month | |
| Pay per Contact | No; list storage included | |
| Analytics | ||
| AI Analysis of All Marketing & Performance | * | |
| Action Items Based on All Marketing & Performance | * | |
| Commerce Analytics | ||
| Social Analytics (Posts, Platforms & Trends) | Analytics add-on: $12/workspace/mo annual ($14 monthly) | |
| Email Analytics (Bounce, Complaint, Purchase) | ||
| CRM Analytics (Top Journeys, etc.) | ||
| White-Label Reports | * Branded reports emailed weekly | Logo branding on reports via Analytics add-on; shared by link or PDF |
| Core Features | ||
| Asset Management | 10GB (Basic) / 50GB (Pro) media storage | |
| Drag and Drop Calendar | ||
| Shopify Integration | ||
| Shopify Billing | ||
| WooCommerce Integration | ||
| Slack Integration | Campaign, approval & publishing notifications | Approval, comment & publishing-error notifications |
| Canva Integration | Import & export | Two-way Canva app, all plans |
| Google Drive Integration | Import & export | Via Zapier only (Zapier plan required) |
| Approval Workflows | Campaign plan & material approvals with Slack notifications | Optional on Basic; required on Pro; multi-level on Enterprise |
| Team Roles & Permissions | * User, Admin & Super Admin roles | 6 workspace roles + per-person permissions, all plans |
| Starter Price | $24.99/mo Basic plan, billed annually ($29.99 monthly), 1 user; social + email + CRM + analytics |
Basic $33/workspace/mo (annual) $39 monthly; unlimited users; 50 free posts trial; analytics & inbox add-ons extra |
| Intermediate Price | $49.99/mo Pro plan, billed annually ($59.99 monthly), 1 user + $19.99/extra seat; adds paid ads publishing & ROAS, AI analysis, batch posting, ad assets, PDF reports |
Pro $49/workspace/mo (annual) $59 monthly; + analytics & inbox add-ons = $68.50/workspace/mo annual ($82 monthly) |
| Agency Price | $499.99/mo Billed annually ($599.99 monthly); 1 brand + $49.99/additional brand; seats $19.99 |
Enterprise: custom pricing Contact sales; aimed at 5+ workspaces (one per client); multi-level approvals, SSO; add-ons extra |
* Feature available on Pro & Agency plans.
Strengths & Weaknesses
Get Shouting
Strengths
- Goal-Driven Multi-Channel Campaigns builds a full organic + paid + email + SMS + CRM campaign in under 5 minutes, 500x faster than assembling each channel manually, with ROAS tracked automatically (Pro+) when Meta, Google, or TikTok Ads is connected
- Single platform: social + email + CRM + analytics, with no separate tools or per-workspace add-on fees
- AI generates social posts directly from URLs and store inventory
- Social analytics and social inbox included on every plan, not paid add-ons
- Store-triggered CRM journeys based on purchase and behavioral data
- Cross-channel AI insights (Pro+): social + email + commerce in one view
- 10 social platforms including Bluesky (not in Planable)
- Campaign plan & material approvals with Slack notifications, plus Canva and Google Drive import & export
- Publishes Meta, Google, and TikTok ad campaigns (Pro+); Planable only plans ad content for review
Weaknesses
- Planable offers deeper multi-level approval chains (Enterprise) for legal, compliance, and client review
- Not specifically designed for large agencies with complex client approval processes
- Paid ads publishing, ROAS tracking, and AI analysis require Pro; plans include 1 user, with extra seats on Pro & Agency at $19.99 each (Planable includes unlimited users per workspace)
Planable
Strengths
- Best-in-class team collaboration and content approval workflows
- Multi-level approval workflows (Enterprise) for legal, compliance, and client review
- Version history, text annotations, and internal team-only drafts
- Unlimited users per workspace, not priced per seat
- Free trial with 50 posts, no time limit, no credit card
- Native Slack notifications and two-way Canva integration on all plans
Weaknesses
- No email marketing, CRM, or marketing automation
- No goal-driven, cross-channel campaign wizard or ROAS tracking (Analytics add-on reports Meta, LinkedIn & TikTok ad spend, but no conversions or Google Ads); content approval tool only
- Analytics and social inbox are paid add-ons, not included in any base plan
- Per-workspace pricing multiplies costs for agencies with many clients
- No AI post generation from URLs, product pages, or store inventory
- No Shopify or WooCommerce integration
- Post limits per workspace (60/mo Basic, 150/mo Pro); X publishing limited to 1 post per 24 hours on Basic
- Required approvals need Pro; multi-level approvals need Enterprise
Who Should Choose Each Platform?
Choose Get Shouting if you…
- Want to launch a full campaign (social, email, SMS, and CRM) from one goal-driven wizard in minutes instead of building each channel manually
- Need social media, email, and CRM all in one platform
- Run an ecommerce store and want AI-generated posts from your inventory
- Want analytics included without paying extra add-on fees per workspace
- Want cross-channel AI insights (Pro+) connecting social, email, and commerce data
- Want to publish and track Meta, Google, and TikTok ads alongside organic content (Pro+)
Consider Planable if you…
- Run an agency with complex multi-client approval and review workflows
- Need multi-level approval processes involving legal or executive stakeholders (Enterprise)
- Need unlimited users per workspace rather than per-seat pricing
- Focus purely on social media with no email or ecommerce requirements
- Have large teams collaborating on content who need version history and annotations
- Already have separate email and CRM tools you're satisfied with
Summary
Planable is purpose-built for one thing: making social media content collaboration easier. Its approval workflows, version history, team-only drafts, and annotation tools are genuinely best-in-class for agencies and large marketing teams that need structured content review processes. If your biggest pain point is getting content approved efficiently across multiple stakeholders, Planable solves that problem well.
However, Planable is a content planning tool, not a marketing platform. It does not offer email marketing, CRM automation, or ecommerce store integration. Analytics and social inbox engagement are paid add-ons that significantly increase the effective per-workspace cost. For agencies managing multiple clients, the per-workspace pricing model can scale to substantial monthly fees before analytics and inbox costs are even factored in.
Get Shouting takes a different approach: everything you need to market your business in a single platform: a Goal-Driven Multi-Channel Campaigns that builds a full organic + paid + email + SMS + CRM campaign in under 5 minutes (500x faster than assembling each channel manually), social publishing across 10 platforms, AI-generated posts from store inventory, email campaigns with automated journeys, CRM segmentation, and cross-channel analytics including automatic ROAS tracking when Meta, Google, or TikTok Ads is connected (paid ads and ROAS on Pro+). It also covers campaign plan and material approvals with Slack notifications, though Planable's required and multi-level approval chains go deeper. For ecommerce brands and small businesses that need to execute across channels, not just plan and approve social content, Get Shouting provides a more complete and cost-effective solution.
Frequently Asked Questions
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