Get Shouting Marketing Academy: Know When to Refresh Your Ad | GET SHOUTING

Know When to Refresh Your Ad

Rising CPC and falling CTR mean creative fatigue: swap every 2-4 weeks.

Creative fatigue shows up as rising CPC and falling CTR. Plan to swap creative every 2-4 weeks even if metrics look acceptable; stale ads quietly drain budget.

Paid social analytics showing click, cpc, and spend metrics

Why It Matters

Even winning ads stop working when the audience has seen them too many times.

What to Do

  1. Watch for rising cost-per-click (CPC).
  2. Watch for falling click-through rate (CTR).
  3. Swap creative every 2-4 weeks regardless.
  4. Pause underperformers before scaling winners.

Copy / Template You Can Steal

Refresh signals:

[ ] CPC trending up week over week
[ ] CTR trending down
[ ] Frequency high (same people seeing ad repeatedly)
→ Generate new variants → pause old → launch fresh

Do It in Get Shouting

  1. Analyze → Paid Social: watch CPC and CTR trends
  2. Campaigns → Paid Social → Manage Live Ads: pause or adjust flight
  3. Generate new variants via +CREATE → Social → Social Ad & Variants

Keep in Mind

  • Manage Live Paid Ads to pause delivery or adjust flight dates without rebuilding from scratch.
  • Analyze → Paid Social shows platform-level CPM and CTR trends.

Related How-To Guides

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