Small Business Marketing Best Practices
For services, local businesses, and creators: the same path as the in-app General Marketing Academy track.
Free Guided Marketing Academy in the App
These pages are the reference version. Inside Get Shouting, opt into the free guided Marketing Academy on Analyze; choose the Ecommerce or General track, follow the same steps, and get optional email and in-app reminders.
Open Analyze and Start Marketing Academy • Use the In-App Marketing Academy
Why It Matters
The General (small business) track walks you through the same sequence as the in-app Marketing Academy: store or social foundations, email and CRM, consistent posting, lightweight boosts, analytics, and your first multi-channel Campaign.
Read start to finish, or jump to a section. Each step links to how-to guides and Academy lessons for the why and the click-by-click detail.
What to Do
Work through the steps below in order. When a step matches where you are in the app, use the in-app checklist to mark progress and get reminders.
- Welcome to the General Marketing Academy
- First Posts Are Scheduled
- Customize Your Email
- Welcome Message for Subscribers
- Review Post Performance
- Boost Your Best Post
- Review Boosted Posts
- Email Your Audience
- Analyze Latest Sends
- Create a Multi-Channel Campaign
- Review Your Campaign
- Marketing Academy Graduate
1. Welcome to the General Marketing Academy
Welcome to Marketing Academy. We will guide you step by step from first social posts through email, automated welcome messages, boosting posts, ads, analytics, and your first multi-channel Campaign. By the end, you will have a solid handle on your marketing flow and be ready for your first multi-channel campaign.
Why it matters: A clear sequence keeps you focused on the habits that increase your reach and bring customers back.
Learn more: Create a Shout, The 3-Pillar Content Mix
2. First Posts Are Scheduled
Your first posts are scheduled. Pretty easy, right? Remember, you want to be posting regularly, and we make it as easy as possible. In fact, if you have a post you like, you can set it to automatically repeat. You can also plan a week of posts from the schedule in a few clicks.
Why it matters: Scheduled posts keep you visible while you run the business.
Learn more: Use the Schedule, Create Recurring Posts, Post to Everything at Once
3. Customize Your Email
Next, make sure your emails look like they come from you and your business. You can also use our subscribe form so your audience can sign up on your site.
Why it matters: Branded email builds trust before you ask people to buy or book again.
Learn more: Set Up Email Sender, Subscribe Form Code, Make Sure Your Emails Actually Arrive
4. Welcome Message for Subscribers
You did it! Setting up email DNS is the most technical step in the Get Shouting setup. If you use our subscribe code, set up an automated Welcome message for new subscribers so every signup gets a timely reply.
Why it matters: A welcome series turns a signup into a relationship.
Learn more: Email Journeys, Welcome Series
5. Review Post Performance
Your posts have been published. Let us see how they are doing.
Why it matters: Early reads show which topics and hooks deserve another push.
Learn more: Use Analyze, The 4 Numbers Worth Tracking
6. Boost Your Best Post
There is some clear data on which posts are resonating with your audience. Let us try boosting your best post. Think of this as a lightweight way to test social ads before spending real money. You can boost any post on Facebook, Instagram, and TikTok.
Why it matters: A small boost validates creative before you scale paid campaigns.
Learn more: Boost a Post on Meta, First Low-Budget Campaign
7. Review Boosted Posts
Let us see how your boosted posts performed.
Why it matters: Compare boosts to learn what to promote next or turn into an ad.
Learn more: Boost on Meta, Connect Meta Ads, Paid Ads in Get Shouting
8. Email Your Audience
It is a good idea to reach out to your audience at least once a month. Ideally you send an email every week. Your email list is composed of people who have directly showed an interest in your brand and have opted in to hearing from you.
Why it matters: Owned email reaches your audience even when algorithms change.
Learn more: Use Email Campaigns, Weekly Broadcast
9. Analyze Latest Sends
Let us see how your latest materials are performing.
Why it matters: Now that you have had some materials go out, it is time to see how they are performing and how the results drive revenue.
Learn more: Use Analyze, 30-Minute Monthly Review
10. Create a Multi-Channel Campaign
You have a solid handle on your marketing flow and are learning what resonates. You are ready for your first multi-channel Campaign. Campaigns are goal-driven. Example brief: promote a seasonal service with three social posts, one email, and a small Meta ad aimed at bookings in your city. All your materials are created and scheduled at once. So once you review everything, you can hit publish and let the Campaign run.
Why it matters: One goal across channels beats one-off posts when you want a measurable spike.
Learn more: Create a Campaign, One Campaign, Every Channel
11. Review Your Campaign
It has been a couple of days. Let us see how your campaign is doing.
Why it matters: Mid-flight reads help you shift budget or copy before the window closes.
Learn more: Use Analyze, One Campaign, Every Channel
12. Marketing Academy Graduate
Congratulations. You have graduated from the Get Shouting Marketing Academy. You know what to do, how to do it, and you are learning what resonates and drives revenue. Keep up social posting and regular monthly campaigns. We keep it as automated as we can.
Why it matters: Graduation is a milestone, not a finish line. Consistency compounds.
Learn more: The Core Marketing Loop, Create a Campaign
Related How-To Guides
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