Get Shouting Marketing Academy: TikTok Ads in Get Shouting | GET SHOUTING

TikTok Ads in Get Shouting

TikTok paid ads: video in-feed vs image on Pangle, and how placement follows creative in Get Shouting.

Get Shouting publishes paid TikTok ads with your full designed creative. Connect once in Paid Ad Settings → TikTok Ads, then publish from Campaign or Ad Preview. Video ads go to TikTok in-feed; image ads go to Pangle (Audience Network). New to paid ads? Start with How Paid Ads Work.

Paid Ad Settings dialog showing the TikTok Ads tab and Connect TikTok Ads button

Why It Matters

In Get Shouting you don’t pick TikTok placements; creative format decides placement. Video = TikTok in-feed (higher intent for conversions). Image = Pangle audience network (broader reach, lower engagement quality).

Industry guidance aligns: conversions and leads → video in-feed; awareness and reach at lower cost → image on Pangle. Pick the format that matches your goal before you publish.

Plan & Setup Notes

TikTok publish requires Pro or Agency (including free trial on those plans). Connect under Paid Ad Settings → TikTok Ads. Organic TikTok under Manage Social Accounts is separate from paid. TikTok bills ad spend to your advertiser account; Get Shouting charges a processing fee on gross budget at publish. TikTok Pixel is optional in TikTok ad setup at publish; install it on your store in TikTok Events Manager separately for conversion measurement.

What to Do

Connect and Publish in Get Shouting

  1. Paid Ad Settings → TikTok Ads → OAuth → save advertiser account.
  2. +CREATE → Social → Create Ad or +CREATE → Campaign with Social Ads → check Publish to TikTok Ads (paid).
  3. Set gross spend and flight dates in TikTok ad setup → optionally attach TikTok Pixel for conversion measurement.
  4. Publish → TikTok delivers for your flight dates. Video creative routes to in-feed; image creative routes to Pangle automatically.

Quick Recommendations by Goal

GoalCreative formatWhen
Store sales / conversionsVideo adIn-feed; higher intent, better for purchases and leads
Brand awareness / cheap reachImage adPangle; broader audience network at lower cost
Product catalog with static creative onlyImage adPangle; raise gross budget to meet platform minimums

Video vs Image: Where Get Shouting Publishes

Ad Preview publish dialog with TikTok Ads paid options and flight budget
FormatWhere Get Shouting publishesOptimizes towardChoose whenSkip when
Video adTikTok in-feed (For You and related feeds)Engagement and conversions in native TikTok environmentStore sales, leads, or any conversion goal; you have or can create video creativeYou only have static product images and need lowest-cost reach
Image adPangle (TikTok Audience Network, partner apps and sites)Reach and impressions at lower CPM; broader but lower engagement qualityBrand awareness, top-of-funnel reach, or catalog promos with static creative onlyConversions are the primary KPI; in-feed video typically performs better

Get Shouting does not expose TikTok objective or placement pickers; placement follows your creative format. You can optionally attach a TikTok Pixel at publish for conversion measurement (install on your store in Events Manager separately).

Rule of thumb: match creative format to goal before publish. Conversions and leads → video in-feed; awareness and cheap reach → image on Pangle. Platform reference: TikTok: choose the right objective · TikTok: about placement.

Also see: Meta Ads · Google Ads · Connect TikTok Ads.

Optimize After Launch

  • Analyze → Paid Social: spend, impressions, clicks, conversions, ROAS (syncs within ~24 hours).
  • Campaigns → Paid Social → Manage Live Ads: pause/resume, flight dates, gross budget.
  • Campaign → Optimize tab: AI suggestions for winners, fatigue, budget reallocation (Apply or Dismiss).
  • Refresh creative every 2–4 weeks when performance fatigues.

Copy / Template You Can Steal

TikTok ads in Get Shouting:

Connect: Paid Ad Settings → TikTok Ads (advertiser account)
Publish: Ad Preview or Campaign → Publish to TikTok Ads (paid) → gross spend + flight
Go live: delivery starts for flight dates

Goal → creative format → placement:
Store sales / conversions → Video ad → TikTok in-feed
Brand awareness / cheap reach → Image ad → Pangle
Static catalog only → Image ad → Pangle (raise budget for minimums)

No objective or placement picker; format decides placement
Optional: TikTok Pixel at publish (install in Events Manager)

Rule: conversions → video in-feed | awareness → image Pangle

Do It in Get Shouting

Step-by-step: Connect TikTok Ads, Choose Paid Campaign Type, Create an Ad, Manage Live Ads.

  1. Open Paid Ad Settings → TikTok Ads → OAuth → save advertiser account.
  2. Optionally install TikTok Pixel on your store in TikTok Events Manager for conversion tracking.
  3. Build an ad with the right format: video for in-feed conversions, image for Pangle reach.
  4. Publish to TikTok Ads (paid) → set gross spend and flight dates → attach pixel if measuring conversions.
  5. After ~24 hours, check Analyze → Paid Social and Manage Live Ads.
  6. Next: Suggested Ad Settings.

Keep in Mind

  • Organic ≠ paid: TikTok under Manage Social Accounts does not connect TikTok Ads.
  • Get Shouting sends your full designed ad (overlays included) to TikTok.
  • Creative format is the placement switch; you cannot force an image ad into in-feed or a video ad into Pangle from Get Shouting.
  • Pangle minimums: image ads on Pangle have platform minimum budgets; raise gross spend if publish fails on minimums.
  • TikTok Pixel is optional at publish; install in Events Manager separately if you want conversion measurement.

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