How to Boost a Published TikTok Video

Promote a TikTok video that is already on your account after publishing through Get Shouting. Get Shouting creates a Spark ad on your connected TikTok Ads advertiser account and tracks it with your other paid social.

What You Need

  • Pro or Agency plan with paid social enabled.
  • TikTok Ads connected under Account → Social & Brand Settings → Paid Ad Settings → TikTok Ads (Save advertiser account). See Connect TikTok Ads.
  • Organic TikTok connected separately under Manage Social Accounts (Business or Creator account).
  • The video must be published through Get Shouting to TikTok (native platform id stored on the post).
  • Brand Website URL saved in Brand Information (https://…); used as the TikTok ad landing page.
  • Billing: TikTok bills net ad spend on your ad account. Get Shouting charges a processing fee on the gross budget you approve (waived on Shouter plans).

Where to Start a Boost

  • Campaigns → Organic Social: rocket icon (Boost on TikTok) on a published shout row.
  • Analyze → Analysis → Top Posts: Boost on an eligible TikTok post.
  • When a shout also has Facebook or Instagram posts, the boost dialog lets you select Meta, TikTok, or both in one flow.

Boost Dialog: Settings

  • Choose Start Date and End Date (TikTok applies a lifetime budget for that flight).
  • Enter Gross budget (USD); the dialog shows the minimum for your selected dates.
  • Optional TikTok audience overrides (uses defaults from Paid Ad Settings when you leave them unchanged).
  • If you boost Meta and TikTok together, set Meta flight and goal first; TikTok can share the same flight dates.

Start Boost

  • Click Boost on TikTok (or Boost on Meta & TikTok when both are selected). Get Shouting previews spend and creates the Spark ad on your advertiser account.
  • Shopify-billed brands may need to approve a one-time processing fee in Shopify before the boost completes.
  • On success, open Campaigns → Paid Social → Manage Live Ads (TikTok tab).

After Boost: Manage and Analyze

  • Campaigns → Paid Social → Manage Live Ads (TikTok tab): pause or resume delivery; change end date or gross budget where allowed.
  • Boost rows use BOOST_POST; they appear even when the shout is not inside a multi-channel Campaign folder.
  • Analyze → Paid Social → TikTok: performance after insights sync.

Posts That Cannot be Boosted Yet

  • Unpublished TikTok videos or posts still waiting for a native TikTok id after publish.
  • Spark lookup fails when the organic TikTok account does not match the TikTok Ads identity tied to your advertiser account.
  • Missing or invalid Brand Website URL (TikTok requires a full https:// landing URL).

Troubleshooting

  • No Boost button or rocket disabled: Requires Pro/Agency, TikTok Ads connected, and a TikTok post published through Get Shouting with a stored platform id.
  • Spark not found: Wait a few minutes after publish for the TikTok id to sync; confirm organic TikTok and TikTok Ads use the same linked account; reconnect under Paid Ad Settings if needed.
  • Landing URL errors: Set a valid Website URL in Account → Social & Brand Settings → Brand Information, click Save Brand Settings, then retry.
  • Manage Live Ads empty after TikTok shows a campaign: Contact support with your TikTok campaign id so we can reconcile the row.

Next Steps

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