Get Shouting Marketing Academy
The Concrete What, Why, & Hows of Marketing
Why Marketing Matters
Marketing can be overwhelming: the tools, the ideas, the skills and knowledge, and the time it takes to do everything. But marketing is important. It's how strangers find your store, how first-time buyers get reminded to come back, and how word spreads about your brand. For a small brand, the goal is not to be everywhere; it is to be consistent in the right places with messages that match where each customer is in their journey.
Most businesses stall because they treat each channel as a separate chore: Instagram on Monday, email when they remember, ads when sales dip. Coordinated multi-channel marketing means one story, timed across social, email, SMS, and ads, with the same customer and product data behind every send.
Automated multi-channel used to be relegated to big brands and ad agencies, but now it's accessible to everyone. Get Shouting makes it easy to set up and manage your campaigns across all channels.
Get Shouting Academy will teach you about what to do, why it matters, and how to do it. And we've broken it out into bite-sized lessons so you can learn at your own pace.
The Marketing Funnel
The marketing funnel is the path from stranger to repeat buyer. You do not need forty metrics: you need clarity on each stage:
- Awareness: Strangers discover you (organic social, ads, search, referrals).
- Consideration: They follow, subscribe, or browse, but have not bought yet.
- Conversion: First order. Cart recovery and welcome emails matter most here.
- Retention: Second and third orders. Email, SMS, segments, and win-back campaigns do the work.
The Marketing Flywheel
A funnel leaks; a flywheel spins. When retention works, each happy customer makes the next sale easier:
- Good product experience leads to reviews and referrals (social proof for Awareness).
- Repeat buyers have higher trust, so email and SMS convert better than cold ads.
- Segments (VIPs, at-risk, one-and-done) let you send the right offer instead of blasting everyone.
- Monthly review (Your 30-Minute Monthly Review) keeps the flywheel tuned instead of guessing.
Coordinated Multi-Channel Marketing
Get Shouting is built for coordinated multi-channel marketing: connect your store once, and product, cart, and customer data flow into social posts, email & SMS automated CRM journeys, and paid ads. The Academy curriculum follows that order: setup, organic, email, SMS, segments, paid, then one campaign across every channel.
Unfamiliar with a term? See the Academy Glossary. Ready for steps? Start with Get Set Up below, or jump to the section you need today.
How It Works
Every Academy lesson follows the same four-part format so you always know what to do next:
- Why it matters: one line on why this step belongs in your stack
- What to do: three to five concrete steps
- Copy / template: wording you can steal (when it applies)
- Do it in Get Shouting: validated in-app paths with exact UI labels
Curriculum
Get Set Up
Organic Social
Email Marketing
CRM & Segments
Paid Social
Stuck or Confused?
Academy teaches the order; when you need click-by-click help, you have two options.
Inside Get Shouting, tap the (?) button in the lower-right corner (on mobile, open the menu bar to find it). On this site, browse the How To section for step-by-step guides on every screen and setting.
Browse How To Guides →Get Shouting Marketing Academy
Follow the curriculum in order, or jump to the section you need today.
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