How to Create, Download, and Publish an Ad & Variants

After selecting "Create Ad" from the Create page, selecting "Create Ad" from your store, or selecting an Ad from the Ads page, you’ll land on the Ad Preview page. This is where you finalize image- or video-based Ad creatives before you download assets, export to Google Drive or Canva, publish to paid ad accounts, or schedule organic posts.

Review Your Ad & Create Variants

The Preview page is where you finalize your Shout before scheduling or publishing. This is Step 2 of 3 in the Create an Ad process.

After you’re happy with your Ad, you can Create Variants. Variants are independent Ads and can have different fonts, bar colors, text positions, and copy angles. When you click "Create Variants", we generate 4 additional variations (for a total of 5) based on your original Ad or product inventory. Your original Ad stays available as V1, resulting in 5 ads total. Each Variant is a separate can be edited, downloaded, and scheduled independently.

The Interface

1. Variant Switcher If you have used Create Variants, tabs appear above the Asset Preview: Prime (your original Ad) and V1 through V5 (four AI-generated variants). Each variant is an independent Ad with its own copy, fonts, colors, and layout, but they all share the same source image and post headline. Switch between each variant and edit it as you see fit. Edits apply only to the variant you are viewing.
2. Aspect Ratio Switcher Social platforms are organized by aspect ratio. Click the different aspect ratio buttons to see how your Ad looks at each size. Check the zoom and cropping for each aspect ratio before downloading or scheduling. We call this view window the Asset Preview.
3. Preview The Preview window shows you how your Ad looks at each aspect ratio. You can edit the zoom and cropping for each aspect ratio to ensure you are publishing what you want. The controls are the same as in the Shout Preview page.
   • Zoom Zoom in/out on your image. Drag the image to reposition or crop.
   • + The "+" icon adds assets. Upload new images or select from your Asset Library. To change your main Ad image, delete the current one and upload a new one. You only need one image per Ad.
   • Trash Deletes the asset from your Ad.
4. Ad Title: Internal name that is only shown on the Ads page. Variants are named "V1" through "V5".
5. Ad Headline: Published as post title on some platforms. Not an image overlay.
6. Ad Copy (Text 1): The text overlay — e.g. "Limited Stock: Act Fast!". Dynamically sized: fewer characters = larger text. Keep it to 3 lines or fewer for best results.
   
   • Text Color is set with the button with the "A" icon.
   • Text Alignment is set with the 3 line Align button.
   • Text Position is set with the button with 4 squares. Position options are divided into 9 sectors.
   • You can mix and match Align and Position options to your liking, but we recommend that if you want centered text you center both Align AND Position.
7. Ad Copy 2 (Text 2): An optional second text overlay, independently positioned and styled. Great for a sub-headline or supporting message on a different part of the image. Click the bracket to expand and edit.
8. CTA Button Choose the CTA label ("Shop Now", "Learn More", etc.), CTA text color, button background color, and position. You may also set an independent bottom bar background color. The CTA button is a visual element only — it is not a clickable link in the exported image.
9. Logo Upload and position your logo. You may have one logo; upload a new file to replace the current one.
10. Bar Colors (T / M / B) Set Bar colors for the Top, Middle, and Bottom rows. Each bar will span the full width of your Ad. Leave the bar transparent if you don’t want one.
11. Post Copy: The social caption that appears if you publish the ad to your connected social networks. Each Variant is unique, so you must publish each Variant separately. Target 150–300 characters.
12. Create Variants Generates 4 variations (for a total of 5) of your Ad (different fonts, bar colors, text positions, copy angles) as unique, linked Ads named V1-V5. Any edits you make to a variant apply only to that variant. Switch between them in the Variant Tab Bar above the Preview.
13. Download Assets Creates and downloads assets for every aspect ratio and social platform in the correct dimensions. If you created Variants, all variant assets are included plus a CSV of copy variants. Files are organized by variant (v1_ShoutName/, v2_ShoutName/, …) and include ad_copy_all_variants.csv. Download as a ZIP to your computer, save the ZIP to Google Drive, or export to Canva as editable designs.
14. Schedule Shout Schedules your Ad to connected social accounts. Each variant is a unique Ad, so schedule each one separately. You will go to the Schedule Selector to pick platforms and timing.