Academy Glossary

Key marketing and Get Shouting terms used across the curriculum.

Marketing Funnel: The path a stranger takes to become a customer: discover you, consider your offer, buy once, and ideally buy again. Academy Get Set Up maps this to specific channels (social or ads for discovery; email or SMS for retention).
Marketing Flywheel: A self-reinforcing loop: happy customers buy again, leave reviews, and refer others, which makes acquisition cheaper. Unlike a one-way funnel, the flywheel keeps spinning when retention, email, and CRM work together.
Multi-Channel Marketing: Coordinated messaging across social, email, SMS, and ads so every touchpoint tells the same story. Get Shouting shares customer and product data across channels once your store is connected.
Coordinated Campaign: One promotion brief that produces matching social posts, emails, SMS, and CRM journeys. Built in Get Shouting via +CREATE → Campaign (Goal → Plan → Build).
AOV (Average Order Value): Average dollars per order. In Get Shouting: Analyze → Analysis → Avg. Lifetime Spend: All (Pro/Agency, store required).
ROAS (Return on Ad Spend): Revenue generated per dollar spent on ads. In Get Shouting: Analyze → Campaigns or Paid Social when ad accounts are connected.
CPM (Cost Per Mille): Cost per 1,000 ad impressions. Rising CPM with falling CTR often signals creative fatigue (Know When to Refresh Your Ad).
CTR (Click-Through Rate): Percentage of people who click after seeing an ad or email. Track on Analyze → Email and Paid Social tabs.
Organic Social: Unpaid posts on platforms like Instagram, TikTok, and Facebook. Academy Organic Social covers platform pick, content mix, and multi-account publishing.
Paid Social: Ads on Meta, TikTok, or Google. Academy Paid Social covers readiness, low-budget setup, creative, and refresh cycles.
Shout: A set of organic social posts (one per selected platform) sharing the same theme. Create via +CREATE → Social, then Preview and Schedule.
Campaign: In Get Shouting, a multi-channel promotion: organic social, paid ads, email, SMS, and/or CRM journeys planned and scheduled together. Distinct from a single Shout.
CRM Journey: Automated email or SMS sequence triggered by behavior (welcome, abandoned cart, post-purchase). Manage under Campaigns → CRM Journeys or +CREATE → CRM Journey.
Broadcast: A one-time email or SMS sent to a list or segment, not an automated journey. Use +CREATE → Email Blast or SMS Blast.
Segment: A filtered group of contacts (e.g. high spenders, lapsing buyers). Get Shouting auto-creates commerce segments when your store is connected; Pro/Agency can build custom segments.
Spend: High: Auto-segment for top-third lifetime spend among buyers. Academy maps this to VIP customers (Group Customers Into 3 Buckets).
Purchase frequency: Low: Auto-segment for repeat buyers with the longest gaps between orders. Academy maps this to at-risk / lapsing customers (Group Customers Into 3 Buckets).
Purchases: First order only: Auto-segment for contacts with exactly one order. Academy maps this to one-and-done buyers who need a second-purchase nudge.
Welcome Series: Automated emails when someone joins your list, typically three messages over several days. Built-in Welcome journey in Get Shouting (Build Your Welcome Series).
Abandoned Cart Recovery: Automated emails (or SMS) reminding shoppers to complete checkout. Cart line items merge from your connected store.
Win-Back: A campaign targeting customers who have not purchased recently, usually with a modest incentive. See Build a Win-Back Campaign.
Content Pillars (Educate, Relate, Sell): Three post types to rotate: teach something useful (Educate), share your story (Relate), promote a product or offer (Sell). The 3-Pillar Content Mix.
Deliverability: Whether your emails reach the inbox instead of spam. Requires SPF, DKIM, and tracking DNS records plus Verify Domain in Email Sending Settings (Make Sure Your Emails Actually Arrive).
SPF / DKIM: DNS records that prove you are allowed to send email from your domain. Add at your domain host, then verify in Get Shouting.
TCPA: U.S. law governing SMS marketing consent. In Get Shouting: accept TCPA terms in SMS CRM Settings before sending (Get Compliant Before You Send).
Opt-In: Explicit permission to receive marketing texts or emails. Get Shouting provides an Opt-in page link; checkout opt-in must be added on your store separately.
Creative Fatigue: When the same ad creative stops performing (rising CPM, falling CTR). Refresh every 2-4 weeks (Know When to Refresh Your Ad).
Retargeting: Showing ads to people who already visited your site or engaged with your brand. Often ~20% of a starter ad budget after prospecting.
Merge Tags: Placeholders like {{firstName}} or {{cartUrl}} that fill in automatically from contact or store data in emails and journeys.
Batch Shouts: Generate and schedule many social posts at once from your product catalog. Store → Create & Schedule a Batch of Shouts (Pro/Agency).
Action Items: AI-generated suggestions on Analyze → Analysis (Pro/Agency) flagging segments, outliers, and next steps. Start your monthly review here (Your 30-Minute Monthly Review).
Time to Get Shouting!: The post-login navigation tour that introduces +CREATE, Campaigns, Schedule, Analyze, and other main areas. Complete it before The Core Marketing Loop capability walkthrough.

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