Get Shouting Marketing Academy: The 3-Pillar Content Mix | GET SHOUTING

The 3-Pillar Content Mix

Educate, Relate, Sell: rotate three pillars and you never run out of post ideas.

The three-pillar mix stops the blank-page problem: every post is either Educate, Relate, or Sell. You do not need a new idea each time: rotate pillars and reuse your product URL generator from Turn a Product Link Into a Week of Posts.

Why It Matters

Rotating content types keeps your audience engaged and your brand top of mind. Get Shouting can generate Enagement and Sales-oriented posts from your existing products, blog posts, and URLs.

What to Do

  1. Rotate Educate (tips, how-tos), Relate (behind-the-scenes, your story), Sell (product, reviews, offers).
  2. Aim for short-form video 3-5x/week and static/carousel 2-3x/week if you can sustain it.
  3. Consistency beats hitting every number: thoughtful posting beats constant posting.

Copy / Template You Can Steal

Educate: "3 ways to [solve customer problem]"
Relate: "Why we started [brand]; the real story"
Sell: "Back in stock: [product]: [one benefit]"

Do It in Get Shouting

  1. +CREATE → Social → Generate: use Shout Type (Promotional vs Engagement) to rotate Educate / Relate / Sell
  2. Open Schedule calendar to maintain posting cadence

Keep in Mind

  • Short-form video 3-5x/week and static posts 2-3x/week is a strong target; consistency beats hitting every number.
  • Use Shout Type on Generate: Promotional leans Sell; Engagement leans Educate and Relate.

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