Get Shouting Marketing Academy: Write a Subject Line People Open | GET SHOUTING

Write a Subject Line People Open

The subject line is the gate: if it does not earn the open, nothing else matters.

Subject lines are the gate: under fifty characters, front-load the benefit, and test over time using Analyze → Email open rates.

Email campaign A/B testing options

Why It Matters

Nobody reads an email they never open.

What to Do

  1. Keep under 50 characters when possible.
  2. Front-load the benefit or curiosity hook.
  3. Avoid ALL CAPS and excess punctuation.
  4. Review open rates in Analyze → Email and iterate.

Copy / Template You Can Steal

Good: "Your 15% off expires tonight"
Good: "The [product] restock you asked for"
Avoid: "AMAZING SALE!!! OPEN NOW!!!"

Do It in Get Shouting

  1. When sending campaigns, apply subject line rules above
  2. After sends, open Analyze → Email to compare Open Rate by campaign

Keep in Mind

  • Personalization (first name) helps some brands; test one variant at a time.
  • Avoid spam triggers: ALL CAPS, excessive punctuation, misleading hooks.

Related How-To Guides

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