Ecommerce Marketing Best Practices
From store connection to your first multi-channel Campaign: the same path as the in-app Ecommerce Marketing Academy track.
Free Guided Marketing Academy in the App
These pages are the reference version. Inside Get Shouting, opt into the free guided Marketing Academy on Analyze; choose the Ecommerce or General track, follow the same steps, and get optional email and in-app reminders.
Open Analyze and Start Marketing Academy • Use the In-App Marketing Academy
Why It Matters
The Ecommerce track walks you through the same sequence as the in-app Marketing Academy: store or social foundations, email and CRM, consistent posting, lightweight boosts, analytics, and your first multi-channel Campaign.
Read start to finish, or jump to a section. Each step links to how-to guides and Academy lessons for the why and the click-by-click detail.
What to Do
Work through the steps below in order. When a step matches where you are in the app, use the in-app checklist to mark progress and get reminders.
- Welcome to the Ecommerce Marketing Academy
- Store Connected
- Automated CRM and SMS
- Email DNS and Templates
- First Posts Are Scheduled
- Review Post Performance
- Boost Your Best Post
- Review Boosted Posts
- Email Your Customers
- Analyze Latest Sends
- Create a Multi-Channel Campaign
- Review Your Campaign
- Marketing Academy Graduate
1. Welcome to the Ecommerce Marketing Academy
Welcome to Marketing Academy. We will guide you step by step from store connection through automated CRM, social posting, boosting posts, ads, analytics, boosts, and your first multi-channel Campaign. By the end, you will have a solid handle on your marketing flow and be ready for your first multi-channel campaign.
Why it matters: A clear sequence keeps you focused on the habits that increase your reach and drive repeat sales.
Learn more: Connect Shopify, Connect WooCommerce, The Core Marketing Loop
2. Store Connected
Great job! Your store is connected and synced. Segments and contacts are automatically populated, and ROAS (Return on Ad Spend) will now be tracked automatically. You can also create posts and ads directly from your connected store.
Why it matters: Synced customers and products power CRM journeys and product posts.
Learn more: Automated CRM Journeys, Recover Abandoned Carts
3. Automated CRM and SMS
Your customers will now receive the automated messages you enabled. These automated CRM messages are the engine that keeps driving sales at critical points in your customer journey. Next, make sure your emails look like they come from you and your business.
Why it matters: Branded email builds trust before you ask people to buy again.
Learn more: Use the Email Editor, Make Sure Your Emails Actually Arrive
4. Email DNS and Templates
You did it! Setting up email DNS is the most technical step in the Get Shouting setup. With CRM running, you are ready for outbound social posting. Remember, you will want to keep your posts brief and to post regularly. Your goal is to drive traffic to your store.
Why it matters: Verified sending and templates keep messages out of spam and on-brand.
Learn more: Use My Store, Batch Shouts From Products, Product Link to a Week of Posts
5. First Posts Are Scheduled
Your first posts are scheduled. Pretty easy, right? Remember, you want to be posting regularly, and we make it as easy as possible. In fact, if you have a post you like, you can set it to automatically repeat. You can also create an entire month of posts from your store with the push of a single button.
Why it matters: Scheduled posts keep your store visible without daily busywork.
Learn more: Batch Shouts, Post to Everything at Once
6. Review Post Performance
Your posts have been published. Let us see how they are doing.
Why it matters: Early reads show which products and hooks deserve another push.
Learn more: Use Analyze, The 4 Numbers Worth Tracking
7. Boost Your Best Post
There is some clear data on which posts are resonating with your audience. Let us try boosting your best post. Think of this as a lightweight way to test social ads before spending real money. You can boost any post on Facebook, Instagram, and TikTok.
Why it matters: A small boost validates creative before you scale paid campaigns.
Learn more: Boost a Post on Meta, First Low-Budget Campaign
8. Review Boosted Posts
Let us see how your boosted posts performed.
Why it matters: Compare boosts to learn what to promote next or turn into an ad.
Learn more: Boost on Meta, Connect Meta Ads, Paid Ads in Get Shouting
9. Email Your Customers
It is a good idea to reach out to your customers at least once a month. Ideally you send an email every week. Your email list is composed of people who have directly showed an interest in your brand and have opted in to hearing from you.
Why it matters: Owned email reaches buyers even when algorithms change.
Learn more: Use Email Campaigns, Weekly Broadcast
10. Analyze Latest Sends
Let us see how your latest materials are performing.
Why it matters: Now that you have had some materials go out, it is time to see how they are performing and how the results drive revenue.
Learn more: Use Analyze, 30-Minute Monthly Review
11. Create a Multi-Channel Campaign
You have a solid handle on your marketing flow and are learning what resonates. You are ready for your first multi-channel Campaign. Campaigns are goal-driven. Example brief: launch a weekend sale with social teasers, one email blast, and a small Meta ad set pointing to your bestseller collection. All your materials are created and scheduled at once. So once you review everything, you can hit publish and let the Campaign run.
Why it matters: One goal across channels beats one-off posts when you want a revenue spike.
Learn more: Create a Campaign, One Campaign, Every Channel
12. Review Your Campaign
It has been a couple of days. Let us see how your campaign is doing.
Why it matters: Mid-flight reads help you shift budget or copy before the window closes.
Learn more: Use Analyze, One Campaign, Every Channel
13. Marketing Academy Graduate
Congratulations. You have graduated from the Get Shouting Marketing Academy. You know what to do, how to do it, and you are learning what resonates and drives revenue. Keep up social posting and regular monthly campaigns. We keep it as automated as we can.
Why it matters: Graduation is a milestone, not a finish line. Consistency compounds.
Learn more: The Core Marketing Loop, Create a Campaign
Related How-To Guides
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