How to Connect
Meta Ads

Step-by-Step Connection

Step 1: Create or Claim a Business Portfolio

1. Go to business.facebook.com and sign in with the Facebook account that should own the brand’s ads
2. Create a Business Portfolio (or use an existing one)
3. Add your brand’s Facebook Page under Accounts → Pages
4. Create or add an Ad account under Accounts → Ad accounts

If you work with an agency, they may invite your Business Portfolio as a partner — you still need Page and ad account access for Get Shouting to publish.

Step 2: Add a Payment Method in Ads Manager

1. Open Ads Manager
2. Select the ad account you will connect to Get Shouting
3. Go to Billing & payments (gear menu or account settings)
4. Add a credit card or other accepted payment method and confirm billing country/currency

All campaign spend is billed here by Meta. Budgets you set in Get Shouting are sent to Meta as campaign/ad set budgets; Meta delivers ads and charges this payment method.

Step 3: Connect Meta in Get Shouting

1. Open Account → Social & Brand Settings for the brand (agency: use the brand card in the multi-brand grid)
2. Scroll to Paid Ad Settings → Meta Ads tab
3. Click Connect Meta Ads and complete the OAuth pop-up
4. Under Select ad account, choose an account → click Save ad account

Step 4: Choose Facebook Page, Pixel, Optimization, and Default Audience

Facebook Page

Meta ads must run from a Facebook Page. Choose the Page your customers recognize — it becomes the advertiser identity shown on every ad.

1. Under Facebook Page, pick the Page from the dropdown.
2. Confirm Ads will run from: shows the correct Page name.
3. Click Save Page.

Conversion Pixel

Pick the pixel that receives events from your site. Choose None (link clicks only — traffic and engagement) if you are not optimizing for on-site conversions.

1. Under Conversion pixel, select a pixel from the dropdown (or None).
2. Click Save pixel.

The pixel you select must be the same one receiving events on your Shopify or WooCommerce store — see Step 5 below. Get Shouting lists pixels from your ad account but does not install Meta Pixel on your storefront.

Conversion Optimization

Most brands use Purchase for store sales or optimize for link clicks when no pixel is selected. Pick a signup or trial event only when your pixel already fires that event on your site.

1. Under Conversion optimization, choose the event Meta should optimize toward.
2. Click Save optimization.

Available events include:

• Purchase — best for sales
• Complete registration (signup) — finished account signups
• Lead — trial / contact forms
• Subscribe — newsletter / list growth
• Start trial — free trial starts
• Initiate checkout / Add to cart — mid-funnel sales
• View content, Search, Add to wishlist, Contact — engagement

Default Ad Audience

Optional defaults pre-fill targeting when you publish ads from Preview or campaign review. You can still adjust targeting per publish.

• Age Min / Age Max — e.g. 18 and 65
• Countries — comma-separated two-letter ISO codes (e.g. US, CA, GB, AU; use GB for United Kingdom)
• Interest groups — add interests (e.g. Entrepreneurship, Shopify, WooCommerce) with + Interest

Click Save audience defaults when finished.

Get Shouting stores Meta ad settings per brand. Agency admins: open Paid Ad Settings — {brand name} from each brand card in the multi-brand grid.

Step 5: Install Meta Pixel on Your Store (Shopify / WooCommerce)

Get Shouting does not add Meta Pixel code to your website.

• Shopify: Sales channels → Facebook & Instagram → Share data settings — Shopify Help
• WooCommerce: Marketing → Facebook (Meta for WooCommerce plugin) — WooCommerce doc

Full checklist: Store conversion tracking (Shopify & WooCommerce)

Step 6: Verify the Connection

• The Paid Ad Settings card should show the selected ad account name/ID
• Publishing a campaign paid build item to Meta should create a paused campaign in Ads Manager (review before activating)
• Within about 24 hours of publish, Get Shouting’s insights sync should populate spend, impressions, clicks, and purchase metrics on the campaign report

Use the Ads Manager link stored on the build item or export job result to open the campaign in Meta after publish.