How to Connect
Meta Ads

Publish paid Facebook & Instagram campaigns straight from your multi-channel campaign plan, with spend and conversions synced back automatically.

Prerequisites

  • A Meta Business Portfolio (formerly Business Manager) at business.facebook.com
  • A Facebook Page for the brand (used as the ad’s promoted Page)
  • A Meta ad account with a valid payment method on file in Ads Manager
  • Admin or Advertiser access to that ad account in Business Settings
  • A Get Shouting brand on a Pro or Agency plan with Paid Ad Settings visible
  • Meta paid ads beta access (email allowlist) — required for the Meta Ads tab and Publish to Meta Ads (paid) during Meta App Review; contact support if Meta options are hidden
  • Meta Pixel on your storefront if optimizing for Purchase — Get Shouting selects the pixel but does not install it. See Store conversion tracking

Billing: Meta charges ad spend directly to your ad account’s payment method — Get Shouting does not pay Meta on your behalf. A 3% processing fee on your authorized gross budget is charged to your Get Shouting subscription when you publish (unless you are on the Shouter plan).

Step-by-Step Connection

Step 1: Create or Claim a Business Portfolio

  1. Go to business.facebook.com and sign in with the Facebook account that should own the brand’s ads
  2. Create a Business Portfolio (or use an existing one)
  3. Add your brand’s Facebook Page under Accounts → Pages
  4. Create or add an Ad account under Accounts → Ad accounts

If you work with an agency, they may invite your Business Portfolio as a partner — you still need Page and ad account access for Get Shouting to publish.

Step 2: Add a Payment Method in Ads Manager

  1. Open Ads Manager
  2. Select the ad account you will connect to Get Shouting
  3. Go to Billing & payments (gear menu or account settings)
  4. Add a credit card or other accepted payment method and confirm billing country/currency

All campaign spend is billed here by Meta. Budgets you set in Get Shouting are sent to Meta as campaign/ad set budgets; Meta delivers ads and charges this payment method.

Step 3: Connect Meta in Get Shouting

  1. Open Account → Social & Brand Settings for the brand (agency: use the brand card in the multi-brand grid)
  2. Scroll to Paid Ad Settings → Meta Ads tab
  3. Click Connect Meta Ads and complete the OAuth pop-up
  4. Under Select ad account, choose an account → click Save ad account
Paid Ad Settings showing the Connect Meta Ads button before a brand is connected

Step 4: Set Pixel, Conversion Event, and Default Audience

  1. Under Conversion pixel, choose a pixel (or None (link clicks only — traffic and engagement)) → click Save pixel
  2. (Recommended for e-commerce) Conversion optimization → e.g. Purchase → Save optimization. Your store must fire that event to the selected pixel.
  3. (Optional) Default ad audience — countries, age, interests → Save audience defaults
Paid Ad Settings after connecting, showing pixel, conversion event, and default audience fields

Get Shouting stores the connection per brand. The pixel you select must be the same one receiving events on your Shopify or WooCommerce store — see Step 5 below.

Step 5: Install Meta Pixel on Your Store (Shopify / WooCommerce)

Get Shouting does not add Meta Pixel code to your website.

  • Shopify: Sales channels → Facebook & Instagram → Share data settings — Shopify Help
  • WooCommerce: Marketing → Facebook (Meta for WooCommerce plugin) — WooCommerce doc

Full checklist: Store conversion tracking (Shopify & WooCommerce)

Step 6: Verify the Connection

  • The Paid Ad Settings card should show the selected ad account name/ID
  • Publishing a campaign paid build item to Meta should create a paused campaign in Ads Manager (review before activating)
  • Within about 24 hours of publish, Get Shouting’s insights sync should populate spend, impressions, clicks, and purchase metrics on the campaign report

Use the Ads Manager link stored on the build item or export job result to open the campaign in Meta after publish.

Meta App Review (Production)

For non-tester users to publish ads, the Get Shouting Meta app must be:

  1. Live (not Development-only) in the Meta Developer dashboard
  2. Approved for Advanced Access on ads_management, ads_read, and business_management

Until then, only Facebook accounts with Developer/Tester roles on the app can create ads. If publish fails with a development-mode message, complete App Review or ask to be added as a tester.

Troubleshooting

Connect button disabled or OAuth fails

Confirm Meta App Review / Advanced Access is complete for this deployment, then retry.

"No Facebook Page available" on publish

Link a Page to the ad account in Business Settings, then retry.

Publish succeeds but no spend shows in the report

Give the sync up to 24 hours; confirm the Meta connection token has not expired.

"App is in development mode" on publish

Switch to a Live Meta app after App Review, or use a tester account while on staging.

Minimum budget error

Gross spend must cover Meta’s minimum per ad set after the 3% fee, rounded to the nearest $10 — increase budget or use a single ad set.

Ads not delivering

Campaigns publish paused by design — activate them in Ads Manager after you review targeting and budget.

Wrong ad account connected

Re-open Paid Ad Settings and pick the correct account.

Next Steps

Turn Plans Into Paid Campaigns

Connect Meta Ads once, then publish and track spend from every campaign

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