Get Shouting vs Metricool (2026)

Integrated & Automated
Social Marketing
+ Email Marketing
+ Automated CRM
+ Actionable Analytics

Social Analytics
& Scheduling

When you're marketing an ecommerce store or small business, it's important to pick the right tools that will fit your marketing automation and analytics needs, budget, team size, and ability to grow. Your tools should make your life easier and give you the insight and ability to close more sales. Here's an honest comparison of Get Shouting and Metricool, two of the most popular marketing tools available.

Platform Overview

Get Shouting

Get Shouting is a complete integrated & automated marketing department. Create and publish goal-driven multi-channel campaigns in minutes: Organic Social, Paid Social, Email, SMS, and automated CRM Journeys. Campaigns learn from previous performance. Integrated data gives you a full picture of what’s working and tracks real ROAS (paid ads and ROAS on Pro+). Built for e-commerce, small businesses, and their agencies.

Metricool

Metricool is a social media scheduling, analytics, and competitor research platform designed for social media managers, agencies, and brands. It supports scheduling and publishing to Facebook, Instagram, Threads, Bluesky, Pinterest, TikTok, YouTube, Twitch, LinkedIn, and Google Business Profile, with Twitter/X available as a paid add-on. Key features include an AI social media assistant (credit-based), competitor profile analysis (up to 100 profiles), social inbox, hashtag tracker, Smartlinks (link-in-bio), PDF and PPT report exports, Looker Studio connector, and a Zapier/Make API. Pricing is brand-based (a brand is one account per social network). Metricool does not offer email marketing, CRM automation, or deep ecommerce store integration.

Feature Comparison

Verified October 2026

Feature	Get Shouting	Metricool
Campaign Creation
Goal-Driven Multi-Channel Campaigns (organic + paid + email + SMS + CRM)	Under 5 min; 500x faster	Can create Google & Meta ad campaigns (TikTok monitor-only), but not unified with email/SMS/CRM in one goal-driven flow
Ad Spend / ROAS Tracking	^*	ROAS for Meta & Google Ads; TikTok Ads spend & conversions only
Social Marketing
Platform Coverage	10 social platforms included: Facebook, Instagram, TikTok, Pinterest, YouTube, Threads, Bluesky, X, LinkedIn, Google Business + Meta, Google & TikTok Ads	Facebook, Instagram, Threads, Bluesky, Pinterest, TikTok, YouTube, Twitch, LinkedIn, Google Business; Twitter/X is a +$10/account/mo add-on (since July 2026)
Publish to Google Ads	^*	Create Search & Display campaigns in Metricool
Track Google Ads ROAS	^*	Automatic ROAS when Google Ads connected
Publish to Meta Ads	^*	Create Meta ad campaigns in Metricool
Publish to TikTok Ads	^*	Monitor only; campaigns are created in TikTok Ads Manager
Track Meta Ads ROAS	^*	Automatic ROAS when Meta Ads connected
Track TikTok Ads ROAS	^*	TikTok Ads spend, clicks & conversions; no ROAS metric
Manually Create Posts
AI Assist for Copy Creation		AI social media assistant; credit-based (20 credits/brand/mo on Starter, 35 on Advanced)
Generate Posts from URL		RSS feed import; Web/Blog URL connection; uses AI credits
Generate Posts from Store Inventory
Generate Batch of Posts from Inventory	^*
Generate Ad Assets	^*
Generate Ad Assets from Store	^*
Manual Scheduling		Unlimited scheduling on Starter+ (subject to fair use policy); 20 posts/mo on Free
AI-Optimized Scheduling		Best Times to Post feature on Starter+
Social Inbox	Comments on 8 platforms; DMs for Instagram, Facebook & X	Instagram, Facebook, Google Business, TikTok, YouTube, LinkedIn; Twitter/X requires add-on
Post Metrics		Unlimited history on Starter+; 30 days on Free
Platform Metrics		Per-platform analytics + competitor analysis (up to 100 profiles on Starter+) + Reels/Stories analytics
Email Marketing
Email Campaign Creation
Design Templates
Design Template Creation	^*
Content Templates
Content Template Creation	^*
Automatic Contact Import from Store
Automatic Segment Creation from Store
Automatic Segment Creation from User Behavior
Custom Segment Creation	^*
Pay per Send	500 Free email or SMS Sends/month
Pay per Contact	No; list storage included
Automated CRM
Email & SMS Messages
Visual Journey Builder	Prebuilt journeys on all plans; create & edit^*
Custom Segment Creation	^*
Message to Purchase Analytics
Pay per Send	500 Free email or SMS Sends/month
Pay per Contact	No; list storage included
Analytics
AI Analysis of All Marketing & Performance	^*
Action Items Based on All Marketing & Performance	^*
Commerce Analytics
Social Analytics (Posts, Platforms & Trends)		Strong: per-platform analytics + up to 100 competitor profiles + Reels/Stories + PDF/PPT reports + Looker Studio
White-Label Reports	^*Branded reports emailed weekly	Custom plan (50+ brands); Advanced adds custom report templates
Email Analytics (Bounce, Complaints, Purchase)
CRM Analytics (Top Journeys / Workflows)
Core Features
Asset Management		Image and video bank, image/video editor, Google Drive & Canva integration (Starter+)
Drag and Drop Calendar		Social calendar with visual planner
Shopify Integration		Shopify listed as a CMS/URL connector only; no product catalog import, inventory-based post generation, or ecommerce analytics
Shopify Billing
WooCommerce Integration
Slack Integration	Campaign, approval & publishing notifications	No native Slack app; via Zapier on Advanced
Canva Integration	Import & export	Design in Canva from the planner (Starter+)
Google Drive Integration	Import & export	Import media from Google Drive (Starter+)
Approval Workflows	Campaign plan & material approvals with Slack notifications	Post approval (Advanced plan)
Team Roles & Permissions	^*User, Admin & Super Admin roles	Preset & custom roles per brand (Advanced+)
Starter Price	$24.99/mo Basic plan, billed annually ($29.99 monthly), 1 user; social + email + CRM + analytics	$20/mo (annual, up to 5 brands) $25 monthly; Twitter/X is +$10/connected account/mo add-on; no email or CRM
Intermediate Price	$49.99/mo Pro plan, billed annually ($59.99 monthly), 1 user + $19.99/extra seat; adds paid ads publishing & ROAS, AI analysis, batch posting, ad assets, PDF reports	$53/mo (annual, up to 15 brands): Advanced plan $67 monthly; adds team management, post approval, Looker Studio, API; Twitter/X still +$10/account/mo add-on
Agency Price	$499.99/mo Billed annually ($599.99 monthly); 1 brand + $49.99/additional brand; seats $19.99	$159/mo (annual, up to 50 brands): Advanced plan $210 monthly; $85/mo annual for up to 25 brands; Custom plan (quote) for more brands and white label; Twitter/X still +$10/account/mo add-on

^* Feature available on Pro & Agency plans.

Strengths & Weaknesses

Get Shouting

Strengths

✓ Goal-Driven Multi-Channel Campaigns builds a full organic + paid + email + SMS + CRM campaign in under 5 minutes, 500x faster than assembling each channel manually, with ROAS tracked automatically on Pro+ when Meta, TikTok, or Google Ads is connected
✓ All-in-one: social + email + CRM + analytics in one platform
✓ AI generates posts, emails, and ad assets (Pro+) from Shopify/WooCommerce product catalog
✓ Publishes Meta, Google, and TikTok ads (Pro+); Metricool cannot create TikTok ad campaigns
✓ Campaign plan & material approvals with Slack notifications on every plan; Metricool reserves approvals for Advanced
✓ Automated CRM journeys with email & SMS for ecommerce lifecycle (welcome, abandoned cart, post-purchase)
✓ Unified analytics across social, email, CRM, and commerce in one view
✓ No per-platform add-ons; X (Twitter) included at no extra cost
✓ Shopify and WooCommerce deep integration: product catalog, customer data, and commerce analytics

Weaknesses

✗ Does not offer dedicated competitor social media profile analysis (tracking up to 100 competitor profiles)
✗ No PPT report exports; PDF reports require Pro
✗ No Looker Studio connector or third-party BI tool integration
✗ No Twitch support
✗ Paid ads publishing, ROAS tracking, and AI analysis require Pro; plans include 1 user, with extra seats on Pro & Agency at $19.99 each

Metricool

Strengths

✓ Deep competitor benchmarking (up to 100 profiles), PDF/PPT client reports, and Looker Studio integration for agency-scale social analytics
✓ Strong competitor analysis: track up to 100 competitor social profiles (Starter+)
✓ PDF and PPT report exports for agencies and clients
✓ Looker Studio connector for custom BI reporting (Advanced)
✓ Hashtag tracker (paid add-on)
✓ Smartlinks (link-in-bio) included in all plans
✓ Supports Twitch and multi-brand management at scale; white label on Custom plans
✓ Creates Meta and Google ad campaigns and reports ROAS for both; Canva and Google Drive integrations on Starter+
✓ Lower entry price for social-only scheduling ($20/mo annually for 5 brands)

Weaknesses

✗ No email marketing or CRM automation; requires separate tools
✗ No ecommerce store integration; no product catalog import or inventory-based post generation
✗ Twitter/X is a paid add-on, not included in any plan price (+$10/connected account/month since July 2026)
✗ No commerce analytics; cannot connect marketing activity to actual sales
✗ Ad campaign creation isn't unified with email, SMS, or CRM in a single goal-driven wizard; TikTok ads are monitor-only with no ROAS metric
✗ Team access, post approvals, and Zapier require the Advanced plan; no native Slack app
✗ AI credits are limited per brand per month (5 on Free, 20 on Starter, 35 on Advanced)
✗ LinkedIn not available on Free plan

Who Should Choose Each Platform?

Choose Get Shouting if you…

✓ Want to launch a full campaign (social, email, SMS, and CRM) from one goal-driven wizard in minutes instead of building each channel manually
✓ Operate a Shopify or WooCommerce store and want AI-generated social content from your product catalog
✓ Need email marketing and automated CRM journeys alongside social publishing in one platform
✓ Want to understand which social posts, emails, and CRM flows actually drive purchases
✓ Want X (Twitter) and all 10 social platforms included, with no per-platform add-ons
✓ Want to publish Meta, Google, and TikTok ads with ROAS tracking (Pro+) and route campaign approvals through Slack
✓ Are a small business or ecommerce brand looking for a complete marketing stack at one price

Choose Metricool if you…

✓ Run paid ads across Google, Meta, and TikTok and want all three reported in one dashboard alongside competitor benchmarks
✓ Are an agency or social media manager handling multiple brands and need detailed competitor analysis
✓ Need PDF and PPT report exports to send to clients
✓ Use Looker Studio or a BI tool and need a social data connector
✓ Manage Twitch streams alongside your social channels
✓ Need only social scheduling and analytics (not email or CRM) and have those covered by other tools

Summary

Metricool and Get Shouting both handle social media scheduling and publishing, and both support native ad campaign creation and ROAS tracking for Meta and Google Ads. Get Shouting (Pro+) also publishes TikTok ads and tracks their ROAS; Metricool only monitors TikTok Ads results. Metricool is strongest for agencies and social media teams that need competitor benchmarking (up to 100 profiles), PDF/PPT client reports, Looker Studio integration, and multi-brand management across many clients: a dedicated social management and analytics platform. However, it has no email marketing, no CRM, no deep ecommerce integration, and no goal-driven wizard tying paid ads to organic, email, SMS, and CRM in one flow, meaning social, email, ads, and revenue data all live in separate tools and workflows.

Get Shouting is built around the insight that social, email, CRM, ads, and commerce data should be unified in one goal-driven campaign. Its Goal-Driven Multi-Channel Campaigns builds a full organic + paid + email + SMS + CRM campaign in under 5 minutes (500x faster than assembling each channel manually) and generates social posts from your Shopify or WooCommerce product catalog, runs automated email and SMS CRM journeys (welcome series, abandoned cart, post-purchase), and connects it all in a unified analytics view with automatic ROAS tracking (Pro+) when Meta, TikTok, or Google Ads is connected. Campaign plan and material approvals with Slack notifications are included on every plan. For ecommerce businesses and small businesses that need this integrated picture, Get Shouting provides significantly more value at a comparable price, and all platforms including X (Twitter) are included with no add-on fees.

The right choice depends on your primary need. For agency-scale competitor research, client reporting across many brands, and multi-platform ad-spend tracking (Meta + Google + TikTok), Metricool is purpose-built. For an integrated marketing stack connecting social, email, CRM, ads, and commerce through one goal-driven campaign wizard, Get Shouting is the stronger fit.

Frequently Asked Questions

Does Get Shouting replace Metricool?

Get Shouting replaces Metricool's core social scheduling and publishing functionality while adding email marketing, automated CRM journeys, and ecommerce store integration. However, Metricool has specific features Get Shouting does not currently offer: dedicated competitor social media analysis (up to 100 profiles), hashtag tracking, PPT report exports (Get Shouting offers PDF reports on Pro+), a Looker Studio connector, and a Twitch integration. Businesses that rely heavily on competitor benchmarking and exportable reports may want to evaluate both.

How does Metricool pricing compare to Get Shouting?

Metricool's Starter plan starts at $20/month (annually; $25 monthly) for up to 5 brands, but Twitter/X requires an add-on at +$10 per connected account per month. The Advanced plan starts at $53/month (annually; $67 monthly) for up to 15 brands and scales to $159/month (annually; $210 monthly) for up to 50 brands. Get Shouting starts at $24.99/month billed annually ($29.99 monthly) with social publishing across 10 platforms, email marketing, automated CRM journeys, and unified analytics, all included with no add-ons. Get Shouting Agency is $499.99/month billed annually ($599.99 monthly) for multi-brand management, with $49.99 per additional brand and extra seats on Pro and Agency at $19.99. For businesses that need only social scheduling, Metricool may be more affordable. For businesses that need the full marketing stack, Get Shouting delivers significantly more value.

Does Metricool have email marketing or CRM?

No. Metricool does not include email marketing, CRM automation, or ecommerce store integration. It is a social media scheduling and analytics platform. Get Shouting includes email campaigns, automated CRM journeys with email and SMS, Shopify/WooCommerce integration, and unified analytics across social, email, CRM, and commerce.

Does Metricool support Twitter/X?

Metricool supports Twitter/X as a paid add-on: an additional $10 per connected Twitter/X account per month (raised from $5 in July 2026), on top of the Starter or Advanced plan cost. LinkedIn is included in Starter and above but not in the Free plan. Get Shouting includes X (Twitter) publishing as part of its standard 10-platform coverage with no per-platform add-on fees.

What is Metricool best for?

Metricool is best for agencies and social media managers who need to schedule and publish content across multiple brands, track competitor profiles (up to 100), generate PDF and PPT reports for clients, and use advanced analytics. It is particularly strong for teams managing many brands at once. Businesses that also need email marketing, CRM, and ecommerce integration will need separate tools or a platform like Get Shouting.

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Get Shouting vs Metricool: Platform Comparison (2026) Get Shouting is your automated marketing department combining a Goal-Driven Multi-Channel Campaigns (builds a full organic + paid + email + SMS + CRM campaign in under 5 minutes, 500x faster than assembling each channel manually), native social media publishing (Facebook, Instagram, TikTok, Pinterest, YouTube, Threads, Bluesky, X, LinkedIn, Google Business), Meta, Google, and TikTok Ads publishing (Pro+), email campaigns, automated CRM journeys, campaign plan and material approvals with Slack notifications, Canva and Google Drive import and export, and unified analytics including automatic ROAS tracking (Pro+) when Meta, TikTok, or Google Ads is connected, all in one platform. Pricing: $24.99/mo Basic billed annually ($29.99 monthly), $49.99/mo Pro billed annually ($59.99 monthly), $499.99/mo Agency (billed annually; $599.99 monthly; multi-brand, $49.99 per additional brand); 1 user included, extra seats on Pro & Agency $19.99 each. Email and SMS are pay-per-send with 500 Free email or SMS Sends/month; contact list storage is included, with no per-contact charges. Metricool is a social media scheduling, analytics, and competitor research platform that also offers native ad campaign creation and management for Google Ads and Meta Ads (TikTok Ads are monitor-only), with ROAS reporting for Meta and Google Ads once ad accounts are connected, though not unified with email, SMS, or CRM in a single goal-driven wizard. Plans: Free ($0/mo, 1 brand, 20 posts/mo, no LinkedIn/Twitter, 5 AI credits/brand/mo). Starter ($20/mo annual for up to 5 brands; $36/mo for up to 10 brands): unlimited scheduling (fair use), LinkedIn, Best Times to Post, competitor analysis up to 100 profiles, PDF/PPT reports, Google Drive & Canva, 20 AI credits/brand/mo. Advanced ($53/mo annual for up to 15 brands; $85/mo for up to 25 brands; $159/mo for up to 50 brands): adds team management, post approval, Looker Studio, API/Zapier/Make, 35 AI credits/brand/mo. White label is on Custom plans. Twitter/X is a +$10/account/month add-on on all paid plans (since July 2026). No native Slack app. Metricool does not offer email marketing, CRM automation, ecommerce store integration, or a goal-driven cross-channel campaign wizard. Key differences: Get Shouting includes a goal-driven campaign wizard that unifies Meta/TikTok/Google Ads publishing with automatic ROAS tracking (Pro+), email marketing, and automated CRM journeys in one flow; Metricool manages ads in a separate dashboard without email, SMS, or CRM. Get Shouting integrates with Shopify and WooCommerce for product catalog-based post generation; Metricool lists Shopify as a URL connector only. Get Shouting includes X (Twitter) at no extra cost; Metricool charges +$10/account/month. Get Shouting includes approvals with Slack notifications on every plan; Metricool reserves approvals for Advanced. Metricool offers deep competitor analysis (up to 100 profiles), PPT reports, and Looker Studio integration that Get Shouting does not match. Choose Get Shouting for social + email + CRM + commerce in one platform. Choose Metricool for agency-scale multi-brand social scheduling, competitor benchmarking, and client reporting.