How to Create a Multi-Channel Campaign | GET SHOUTING

How to Create a Multi-Channel Campaign

One Campaign coordinates organic social, paid social ads, email, SMS, and CRM journeys, eliminating the need to build each channel separately.

What Makes a Campaign Different

A multi-channel Campaign is different from a single Social Shout, Social Ad, email, or SMS blast. It coordinates all channels to make sure they are aligned with the goal you set, ensuring messaging and scheduling are consistent across all channels. And, importantly, Campaigns learn from the performance of previous Campaigns.

Paid ad creatives can be generated without connected ad accounts. Publishing paid ads requires Meta, Google, and/or TikTok in Paid Ad Settings.
Google publish requires a Pro or Agency plan.
Implement store conversion tracking for purchase optimization.

Step-by-Step: Goal, Plan, Build, Schedule

After launch, open Campaigns in the main navigation to reach every channel hub—Organic Social, Paid Social, Email, SMS, and more.

Campaigns hub navigation showing Campaigns, Organic Social, Paid Social, Email, SMS, CRM Journeys, Surveys, and template tabs

Step 1: Goal & Brief

You can use the guided Goal Constructor or directly write and edit the Brief.

  1. Click +CREATE → Campaign
  2. Name the campaign (optional but recommended)
  3. Choose your goal: sales, awareness, or announcement
  4. Set what you’re promoting: product, product line, URL, or event
  5. Add promote picks (products or URLs), or describe everything in The Brief
  6. Set timing: event, fixed date, or holiday
  7. Select channels: Organic Social, Social Ads, Email, SMS, CRM as needed
  8. Social Ads: under Publish as (select all that apply), select any combination:
    • Schedule as organic posts
    • Publish to Meta Ads (paid)
    • Publish to Google Ads (paid)
    • Publish to TikTok Ads (paid)
  9. Set the number of Ad variants (1–5) per Ad. When Meta paid is selected: Meta gross ad spend and optional pixel/optimization. When Google paid is selected: Google gross ad spend. When TikTok paid is selected: TikTok gross ad spend.
  10. Click Save, then Make A Plan
Campaign wizard Step 1 — Goal, with channels and Make A Plan button

Step 2: Analyze & Plan & Schedule

  1. Analyze analyzes every aspect of previous Campaign and marketing performance including the channels, language, layout, and images that have yielded the best results
  2. Review and edit the Plan — channel mix, schedule dates, paid budget share, and creative notes
  3. If paid ads are planned and Google is not connected, you can choose Continue without integration to build paid materials anyway, which you can then either manually post to Organic Social Channels, or download all assets to post to your own paid channels
  4. Edit Plan & Schedule sections as desired. The Plan and Schedule will be used to create and schedule all your materials so make sure they’re correct. Then click Create Materials
Campaign wizard Step 2 — Plan, showing channel mix and Approve Plan button

Step 3: Create Materials

  1. A progress overlay shows progress generating organic shouts, paid ads & variants, emails, SMS, and journeys. Creating all these materials takes a couple of minutes.
  2. Review and edit each material in the Materials grid
  3. Approve the items you want to schedule or publish
  4. For paid ads without connect: use Download, Export (Drive/Canva), or edit in Preview
  5. With Meta connected: Publish to Meta on an approved item — confirm gross spend and flight dates
  6. With Google connected: Publish to Google on an approved item — confirm gross spend, flight dates, and campaign type
  7. With TikTok connected: Publish to TikTok on an approved item — confirm gross spend and flight dates
Campaign wizard Step 3 — Build, showing generated materials grid with Approve actions

Step 4: Schedule

Once you have approved all your materials, we will package and schedule all assets. You can always edit scheduling of any item using our drag-and-drop calendar in the Schedule section.

  1. Click Schedule: organic, paid social ads, email, SMS, and CRM sections commit to the calendar and send queues
  2. Social Ads (paid): paid traffic publishes from Build or Ad Preview; after publish, manage live delivery under Paid Social → Manage Live Ads
  3. After scheduling completes, you land on Schedule with refreshed calendar events

After Launch: Report & Optimize

  • Manage Live Paid Ads to pause delivery, change flight dates, or raise gross budget on published Meta, Google, or TikTok ads
  • Open the campaign’s Report tab for channel metrics, UTM revenue, and learnings
  • Analyze → Campaigns shows a portfolio rollup across every campaign
  • Optimize (once Scheduled or Active) may suggest winners, fatigue warnings, or paid budget reallocation—review, then Apply or Dismiss

Promoting a Product Line

  1. In Step 1, set subject type to a product collection, or use Browse product lines
  2. Pick a synced collection from Store → Collections (Shopify/WooCommerce)
  3. The plan rotates member products across organic, paid, and email materials automatically

Billing Notes

Meta, Google, and TikTok ad spend are charged by those platforms to your ad account payment methods — not your Get Shouting subscription. A nominal processing fee on gross ad spend is charged at publish (Stripe invoice or a one-time Shopify approval).

Next Steps

Related Marketing Academy Lessons

Strategy and context for why these steps matter:

Multi-Channel Campaigns

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