Get Shouting Marketing Academy: Group Customers Into 3 Buckets | GET SHOUTING

Group Customers Into 3 Buckets

VIP spenders, at-risk lapsers, and first-order-only buyers; know who they are before you message them.

Get Shouting automatically creates commerce segments from order data; no manual sorting. If segments are new to you, start with What Are Segments?. Then map VIPs, at-risk buyers, and one-and-done customers to the segments below.

Contacts Segments list showing commerce auto-segments

Why It Matters

Different customers need different messages; buckets make that automatic.

What to Do

  1. VIPs: Spend: High: reward and upsell your best customers.
  2. At-risk: Purchase frequency: Low: win-back before they churn completely.
  3. One-and-done: Purchases: First order only: nurture toward a second order.
  4. Pro/Agency: add a custom has-not-ordered-in-90-days segment for tighter win-back targeting.

Copy / Template You Can Steal

Three buckets → Get Shouting segments:

VIPs (high spenders) → Spend: High
At-risk (lapsing) → Purchase frequency: Low
One-and-done → Purchases: First order only

Custom 90-day inactive → Create Segment (Pro/Agency)

Do It in Get Shouting

  1. Contacts → Segments: view auto-created commerce segments (store required)
  2. Target VIPs with Spend: High
  3. Target lapsing buyers with Purchase frequency: Low
  4. Target first-order discount buyers with Purchases: First order only
  5. Pro/Agency: Create Segment → Email Segment for has not ordered in 90 days if you need a tighter at-risk rule

Keep in Mind

  • Segments update automatically as order data changes: you set rules once.
  • Pro and Agency can build custom segments (e.g. no purchase in 90 days) for tighter win-back targeting.

Related How-To Guides

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