How to Connect Google Ads to Get Shouting | GET SHOUTING

How to Connect
Google Ads

Publish paid Google Ads as Demand Gen, Performance Max, or Responsive Display from Campaigns or Social Ad preview, with spend and conversions synced back automatically.

Prerequisites

  • A Google Ads customer account with a valid payment method at ads.google.com
  • Admin access to that customer account (or via a manager account)
  • A Get Shouting brand on a Pro or Agency plan with Paid Ad Settings visible
  • Brand Admin role to connect or disconnect
  • Google tags on your storefront if optimizing for conversions — Get Shouting does not install them. See Store conversion tracking

Billing: Google charges ad spend directly to your Google Ads payment profile — Get Shouting does not pay Google on your behalf. A processing fee on your authorized gross budget is charged to your Get Shouting subscription when you publish (unless you are on the Shouter plan).

Step-by-Step Connection

Step 1: Create or Access a Google Ads Account

  1. Sign in at Google Ads and create or open the customer account (10-digit ID, often shown as XXX-XXX-XXXX)
  2. Complete Billing & payments — add a payment method and confirm currency/country
  3. If you use a manager account (MCC), ensure the Google user you connect can access the child account you will publish into

All campaign spend is billed here by Google. Budgets you set in Get Shouting are sent to Google as campaign budgets; Google delivers ads and charges this payment method.

Step 2: Connect Google Ads in Get Shouting

Paid Ad Settings dialog with Google Ads tab showing Connect Google Ads and customer account selection
  1. Open Account → Social & Brand Settings for the brand (agency: use the brand card in the multi-brand grid)
  2. Scroll to Paid Ad Settings → Google Ads tab
  3. Click Connect Google Ads and complete the Google OAuth pop-up
  4. Under Select customer account, choose an account → click Save customer account
  5. Confirm the card shows Customer ID: with your saved ID

Agency admins: open Paid Ad Settings — {brand name} from each brand card in the multi-brand grid.

Step 3: Install Google Tags on Your Store (Shopify / WooCommerce)

Get Shouting does not add Google tag code to your website.

Full checklist: Store conversion tracking (Shopify & WooCommerce)

Step 4: Publish from Get Shouting

  • Multi-Channel Campaigns: Step 1 → Social Ads → check Publish to Google Ads (paid) → set Google gross ad spend → after Build, use Publish to Google on an approved item
  • Ad Preview: Publish → Publish ad → under Select All That Apply, check Publish to Google Ads (paid) → Google ad setup → choose Demand Gen (recommended), Performance Max, or Responsive Display
  • Published Google campaigns are created ENABLED for your selected flight dates

Google Campaign Types

Type Where ads show You need In Get Shouting
Demand Gen (recommended) Display Network by default; optional YouTube, Discover, Gmail Square logo (≥144×144, ≤150 KB); $5/day minimum net spend Available (default)
Performance Max Search, Display, YouTube, Discover, Gmail, Maps Conversion tracking recommended Available
Responsive Display Google Display Network Logo recommended; ~$1/day minimum Available — Google is moving Display into Demand Gen

Clean images: Google does not allow text, logos, or buttons baked into marketing images. Get Shouting sends Google your photo without the designed overlay; Google shows your headline, logo, and button in its own layout. Meta and TikTok still receive your full designed ad.

See also: Choose a Paid Campaign Type

Step 5: Verify the Connection

  • The Paid Ad Settings card should show your saved Customer ID
  • Publishing a paid build item to Google should create an ENABLED campaign in Google Ads for your flight dates
  • Within about 24 hours of publish, Get Shouting’s insights sync should populate spend and performance on the campaign report

Troubleshooting

Google Ads tab missing

Brand must be Pro or Agency — upgrade plan or confirm Brand Admin role.

No accounts after OAuth

Google user must have access to at least one customer account.

No conversion data in Google Ads

Install store tags; see Store conversion tracking.

Demand Gen needs at least $5.00/day

Raise gross ad spend, shorten the flight, choose Responsive Display, or publish fewer paid items.

Square logo required for Demand Gen

Upload a square logo on the ad or in Brand Settings (≥144×144, ≤150 KB).

Next Steps

Turn Plans Into Paid Campaigns

Connect ad accounts once, then publish and track from Get Shouting

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Related Marketing Academy Lessons

Strategy and context for why these steps matter: