Send a Weekly or Biweekly Broadcast
One or two value emails beat a daily blast nobody opens.
Broadcasts are one-time emails; different from journeys. Alternate value and promo so subscribers learn to open your messages, not dread them.
Why It Matters
Regular touchpoints keep your brand top-of-mind without annoying subscribers.
What to Do
- Alternate value (tips, story) with promo (sale, launch).
- Start with 1-2 broadcasts per week; adjust based on engagement.
- Email engaged subscribers more often than cold ones.
Copy / Template You Can Steal
Value email: "3 styling tips for [product category]" Promo email: "This week only: [offer] on [collection]"
Do It in Get Shouting
- +CREATE → Email (Email Blast) or Campaigns → Email → Create
- Pick segment (Unsubscribed / Bounced excluded automatically)
- Write or apply template → schedule send
Keep in Mind
- Start with 1-2 broadcasts per week; increase only if open rates stay healthy.
- Contacts in Bounced or Complained segments are always excluded from sends.
Related How-To Guides
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