How to Create Recurring Posts
Schedule any Shout or Ad to republish as organic posts on a repeating cadence—every week, two weeks, or four weeks.
Recurring posts copy your Shout to new posts on each interval and schedule them to the platforms you select. Works for regular organic Shouts and Ad Shouts. This is organic republication—not paid Meta, Google, or TikTok trafficking. Requires a Pro or Agency plan (same gate as ad features).
When to Use This
- Keep a hero product, offer, or message visible on social without rebuilding creative each week
- Repurpose a Shout or Ad design you already finalized in Preview
- Complement one-off Shouts or a Store batch with a single repeating series
Step by Step
- Create or open a Shout on Preview (Create a Shout) or an Ad (Create an Ad)
- Click Schedule My Shout to open Schedule Selector
- Select platforms, date, and time for the first occurrence
- Set Repeat Frequency to Every week, Every 2 weeks, or Every 4 weeks (or leave Does not repeat for a one-time post)
- Set Stop Repeating On when repeat is enabled (series stops after that date; up to 52 occurrences)
- Confirm scheduling—the first post must succeed before the series is saved. Get Shouting materializes upcoming copies (all at once when the series is small, or on a rolling schedule for longer series)
Rules & Limits
- Available for organic Shouts and Ads from Preview → Schedule Selector
- The first post must schedule successfully before the repeat series is saved
- Each occurrence is a copy of the source Shout, scheduled to the platforms selected for the series
- Intervals: 7, 14, or 28 days; maximum 52 occurrences per series
- You receive email notice when a series is scheduled and again before it ends
Manage the Series
Open Schedule to view projected and materialized occurrences. Rescheduling or canceling the entire series is done from the calendar when a recurring series is selected.
Troubleshooting
- Repeat options missing: Upgrade to Pro or Agency. Repeat controls appear on Schedule Selector after you pick a date and time.
- Series not created: Fix errors on the first scheduled post, then try again
- No platforms: Connect accounts under Social & Brand Settings → Manage Social Accounts
Related Marketing Academy Lessons
Strategy and context for why these steps matter: