Should You Run Ads Yet?
Ads amplify what already works; they rarely fix what does not.
Paid ads amplify what already works; they rarely fix a broken offer or silent organic channel. So, ideally, you are running ads after you have a strong signal of what messaging works based on your organic channel performance.
Organic social is the least expenssive way to determine what resonates. Get Shouting can generate conversion-oriented posts directly from your store, products, or URLs. We then report on which posts and channels perform best, so you can make informed decisions where to spend your ad dollars.
Read How Paid Ads Work and the platform lessons (Meta, Google, TikTok) first, then use this checklist before spending.
Why It Matters
Running ads before basics work burns budget learning what organic would have taught you free.
What to Do
- Posting consistently on organic platforms for 30-90 days.
- You know which product or offer converts organically.
- Conversion tracking plan ready before scaling spend.
Copy / Template You Can Steal
Ads readiness checklist: [ ] Posting on organic platforms 30-90 days [ ] Know which product/offer converts organically [ ] Store conversion tracking plan ready [ ] Welcome journey Active [ ] Email domain verified (Make Sure Your Emails Actually Arrive)
Do It in Get Shouting
- Confirm Campaigns → CRM Journeys → Welcome is Active
- Confirm organic posting cadence via Schedule calendar
- When ready: Account → Social & Brand Settings → Paid Ad Settings to connect Meta / Google / TikTok
Keep in Mind
- Rule of thumb: welcome series + one organic channel working first.
- Google Ads publish in Get Shouting requires Pro or Agency.
Related How-To Guides
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