Suggested Ad Settings
Quick picks by business type: Product Purchase, Sales Leads or Signups, and Services, for Meta, Google, and TikTok in Get Shouting.
Use this cheat sheet after you read Meta Ads, Google Ads, and TikTok Ads. Configure defaults in Paid Ad Settings (Meta) or at publish (Google and TikTok), then publish from Campaign or Ad Preview. All platforms require Pro or Agency.
Why It Matters
Each platform exposes different levers. Meta saves conversion optimization and default audience in Paid Ad Settings. Google optimizes toward conversion goals you set in Google Ads, fed by Google tags on your store; Get Shouting saves your customer account ID and lets you pick campaign type at publish. TikTok saves your advertiser account; creative format picks placement at publish.
Match settings to your business model first, then tune after you have data. Install conversion pixels or tags on your storefront separately; see Store Conversion Tracking.
Product Purchase
E-commerce and catalog brands selling physical or digital products through checkout. Optimize for completed orders when your pixel or tags fire Purchase events.
Meta
| Setting | Suggested value |
|---|---|
| Conversion pixel | Meta Pixel firing Purchase on your store |
| Conversion optimization | Purchase (use Add to cart or Initiate checkout only as a bridge if purchase volume is too low) |
| Default ad audience | Countries you ship to + age range; leave interests broad if pixel has purchase history, add 1–2 niche interests if pixel is new |
| Creative | Full designed ad (overlays included) |
| After publish | Activate paused campaign in Ads Manager |
| Setting | Suggested value |
|---|---|
| Paid Ad Settings (Get Shouting) | Save 10-digit customer account ID |
| Conversion goal (Google Ads) | Purchase as primary conversion action |
| Google tags (store) | Fire Purchase on checkout (Shopify Google & YouTube or WooCommerce Google app) |
| Campaign type at publish | Performance Max |
| Creative | Clean product photo (no text overlay); square logo in brand settings |
| After publish | Campaign is ENABLED for your flight dates |
TikTok
| Setting | Suggested value |
|---|---|
| Paid Ad Settings | Save advertiser account |
| Creative format | Video ad → TikTok in-feed (higher intent for purchases) |
| At publish | Attach TikTok Pixel if measuring conversions (install in Events Manager separately) |
| Creative | Full designed ad (overlays included) |
Sales, Leads, or Signups
Lead forms, quote requests, account signups, email list growth, or free trials. Pick the Meta optimization event that matches what your pixel fires on submit or completion.
Meta
| Your win | Conversion optimization | Default audience |
|---|---|---|
| Contact / quote forms | Lead | Countries you serve; add 1–2 relevant interests if account is new |
| Account signup | Complete registration | Countries + age band for your product |
| Email list growth | Subscribe | Countries; interests matching your niche |
| Free trial | Start trial | Countries; narrow interests only if trial audience is very specific |
| Setting | Suggested value |
|---|---|
| Conversion goal (Google Ads) | Lead, Sign-up, or other action matching your form or thank-you page |
| Google tags (store) | Fire the same event on submit or confirmation page |
| Campaign type at publish | Performance Max when tags are solid; Demand Gen for visual lead-gen prospecting ($5/day + square logo) |
| Creative | Clean product or lifestyle photo (no overlay) |
TikTok
| Setting | Suggested value |
|---|---|
| Creative format | Video ad → in-feed (best for leads and signups) |
| At publish | Attach TikTok Pixel for conversion measurement |
| Skip | Image on Pangle for lead gen unless budget is tiny and goal is awareness only |
Services
Local businesses, agencies, consultants, and B2B service providers where the win is a booked call, form fill, or qualified lead, not a cart checkout.
Meta
| Setting | Suggested value |
|---|---|
| Conversion optimization | Lead (primary for services); Complete registration if booking requires an account |
| Default ad audience | Countries or regions you serve; add interest groups matching your niche (e.g. Entrepreneurship, marketing, local business); avoid over-narrowing on small budgets |
| Pixel | Meta Pixel firing Lead on form submit |
| Setting | Suggested value |
|---|---|
| Conversion goal (Google Ads) | Lead (primary for services) |
| Google tags (store) | Fire Lead on form submit or booking confirmation |
| Campaign type at publish | Demand Gen for visual prospecting when strangers do not know you yet; Performance Max when lead tags are solid and you want Google to hunt leads across all inventory |
| Low-budget test | Responsive Display (~$1/day) for reach only; plan to move to Demand Gen |
| Creative | Clean photo of you, your team, or service outcome (no overlay) |
TikTok
| Setting | Suggested value |
|---|---|
| Creative format | Video ad → in-feed for trust-building and consultation bookings |
| Awareness-only | Image ad on Pangle if budget is tight and leads are not the primary KPI |
| At publish | TikTok Pixel optional; attach when measuring form fills or bookings |
Deep dives: Meta Ads in Get Shouting · Google Ads in Get Shouting · TikTok Ads in Get Shouting.
Copy / Template You Can Steal
Suggested ad settings (Get Shouting) PRODUCT PURCHASE Meta: Purchase optimization | countries + age | broad interests if pixel mature Google: Purchase goal in Google Ads | tags on store | Performance Max at publish | clean product photo TikTok: Video ad (in-feed) | TikTok Pixel at publish optional SALES, LEADS, OR SIGNUPS Meta: Lead / Complete registration / Subscribe / Start trial (match pixel event) Google: Lead/Sign-up goal in Google Ads | tags on store | PMax or Demand Gen TikTok: Video ad in-feed | attach TikTok Pixel for conversions SERVICES Meta: Lead optimization | countries + niche interests (don't over-narrow) Google: Lead goal in Google Ads | tags on store | Demand Gen or PMax TikTok: Video in-feed for bookings | image Pangle for awareness only All: Pro/Agency | pixels/tags on store separately | Analyze → Paid Social
Do It in Get Shouting
Apply settings, then publish: Connect Meta Ads, Connect Google Ads, Connect TikTok Ads, Create an Ad.
- Pick your business type above (Product Purchase, Sales Leads or Signups, or Services).
- Open Paid Ad Settings for each platform you will use → apply Meta defaults (pixel, optimization, audience) and connect Google/TikTok accounts.
- For Google, set conversion goals in Google Ads, then install matching Google tags on your store. For Meta and TikTok, install pixels to match your optimization events.
- Build an ad → check paid publish for each platform → pick Google campaign type or attach TikTok pixel at publish as needed.
- Next: Set Up Your First Low-Budget Campaign.
Keep in Mind
- These are starting points; switch optimization or campaign type only after you have enough conversion data to learn.
- Meta optimization must match what your pixel fires; do not pick Purchase if Purchase never reaches Events Manager.
- Google conversion goals live in Google Ads, not Get Shouting; campaign type and TikTok creative format are chosen at publish each time.
- Get Shouting does not install pixels or tags on your storefront.
Previous: TikTok Ads in Get Shouting
Next: Set Up Your First Low-Budget Campaign
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