Social Analytics

Review per-platform metrics, historical engagement trends, and top-performing posts from the Social Media tab in Analyze.

Prerequisites

  • At least one social media platform connected in Account → Social & Brand Settings
  • At least one Shout or Ad published through Get Shouting (analytics only tracks posts made via Get Shouting)
  • Allow 24–48 hours after posting for some platforms (TikTok, YouTube, Pinterest) to make analytics available

What the Social Media Tab Shows

Aggregate Metrics

Summary cards across all connected platforms showing totals for:

  • Followers — total combined follower count
  • Views — total impressions/views (note: TikTok does not provide view metrics)
  • Likes — total likes and reactions
  • Comments — total comments
  • Shares — total shares and reposts

Hover over graphs to see exact values for specific points in time.

Historical Trends

Line charts showing engagement and views over time. Select different date ranges to analyze performance patterns and identify your best posting periods.

Top Posts by Engagement

The 3 top-performing posts from the last 90 days, ranked by engagement score based on likes, comments, shares, and views. Use these posts to identify content patterns worth repeating.

Per-Platform Cards

One card per connected platform showing key metrics. Click a card to expand it and see metrics grouped by: Audience, Reach, Engagement, and Content. Hover over the ? icon for metric explanations.

Scheduled Reports (Pro and Agency plans)

Admin and Super Admin users on Pro or Agency plans can set up automated PDF reports sent every Monday at 09:00 UTC. Click the gear icon to configure. Reports can also be downloaded directly from the page.

Platform Notes

  • TikTok — analytics update every 24–48 hours; videos inactive for more than 7 days may be unavailable; 100+ followers required for detailed insights; TikTok does not provide view metrics
  • YouTube — can take 24–48 hours, especially for low-view videos or new channels
  • Pinterest — available after 24–72 hours; includes impressions, followers, and clicks

Troubleshooting

  • "No analytics data" — connect your social platforms and publish at least one Shout through Get Shouting
  • "Failed to fetch unified analytics" — network error or expired connection; reconnect the platform
  • "No historical data available" — try a different date range or publish more content
  • "Top Posts" shows empty — publish Shouts through Get Shouting and allow up to 24 hours for data
  • "Scheduled Reports" not visible — requires Pro or Agency plan and Admin or Super Admin role

Next steps