How to Use Email & SMS Analytics
Analytics tie email and SMS performance to the same workspace as social so you can see what drives engagement and revenue.
Campaign and Journey Metrics
- Review opens, clicks, bounces, and complaints for email campaigns.
- For SMS, track delivery and engagement metrics available in your account.
- For journeys, inspect step-by-step conversion and drop-off.
A/B Test Campaigns
On Pro and Agency plans, A/B test campaigns appear in campaign analytics with per-variant opens, clicks, and (when a store is connected) revenue. Open the campaign from Email → Campaigns and review variant performance alongside aggregate totals.
- Compare variant A, B, C, and D side by side to see which subject, preheader, or from name won on your chosen metric.
- Confirm when the hold-out group received the winning variant after the test duration.
- Use winning variants to inform your next broadcast — low open rate? Run another subject-line test. See Email Campaigns → A/B Testing for setup.
Brand-level rollups on the Analyze page are covered in Analyze → Email.
Reporting
- On Pro and Agency plans, use scheduled report emails and PDF exports where offered.
- Compare periods to spot trends rather than single-send noise.
Related Marketing Academy Lessons
Strategy and context for why these steps matter: