How to use email & SMS analytics
Analytics tie email and SMS performance to the same workspace as social so you can see what drives engagement and revenue.
Campaign and journey metrics
- Review opens, clicks, bounces, and complaints for email campaigns.
- For SMS, track delivery and engagement metrics available in your account.
- For journeys, inspect step-by-step conversion and drop-off.
Reporting
- On Pro and Agency plans, use scheduled report emails and PDF exports where offered.
- Compare periods to spot trends rather than single-send noise.