Get Shouting vs Hootsuite (2026)
Integrated & Automated
Social Marketing
+ Email Marketing
+ Automated CRM
+ Actionable Analytics
Enterprise Social
Media Management
When you're marketing an ecommerce store or small business, it's important to pick the right tools that will fit your marketing automation and analytics needs, budget, team size, and ability to grow. Your tools should make your life easier and give you the insight and ability to close more sales. Here's an honest comparison of Get Shouting and Hootsuite, two of the most popular marketing tools available.
Platform Overview
Get Shouting
Get Shouting is a complete integrated & automated marketing department. Create and publish goal-driven multi-channel campaigns in minutes: Organic Social, Paid Social, Email, SMS, and automated CRM Journeys. Campaigns learn from previous performance. Integrated data gives you a full picture of what’s working and tracks real ROAS. Built for e-commerce, small businesses, and their agencies.
Hootsuite
Hootsuite is one of the most established enterprise social media management platforms, serving large brands, agencies, and teams with advanced scheduling, social listening, analytics, and team inbox management across all major social networks. It includes an AI assistant (Wisdom, formerly OwlyGPT), Canva/Adobe Express integration, Slack and Google Drive apps, bulk scheduling, competitive benchmarking, and ad creation for Facebook, Instagram, LinkedIn, and X. However, Hootsuite is exclusively focused on social media; it does not include email marketing, CRM automation, or native ecommerce store integration (product sharing requires the third-party Shopview app). Its per-user pricing ($99 Standard, $199 Professional, $399 Advanced per user/month, billed annually) makes it one of the more expensive social-only tools on the market.
Feature Comparison
Verified October 2026
| Feature | Get Shouting | Hootsuite |
|---|---|---|
| Campaign Creation | ||
| Goal-Driven Multi-Channel Campaigns (organic + paid + email + SMS + CRM) | Under 5 min; 500x faster | |
| Ad Spend / ROAS Tracking | * Automatic when Meta, TikTok, or Google Ads connected | Ad spend & Meta Purchase ROAS in Analytics; advanced ROI reporting on Enterprise |
| Social Marketing | ||
| Platform Coverage | 10 social platforms + Meta, Google & TikTok Ads | Facebook, Instagram, X, LinkedIn, TikTok, Pinterest, YouTube, Threads +; 10 accounts on Standard |
| Publish to Google Ads | * | Ads for Facebook, Instagram, LinkedIn & X only |
| Track Google Ads ROAS | * | No Google Ads integration |
| Publish to Meta Ads | * | Social Advertising (Facebook & Instagram ads, boosts) |
| Publish to TikTok Ads | * | |
| Track Meta Ads ROAS | * | Purchase ROAS metric in Analytics (connected Meta ad accounts) |
| Track TikTok Ads ROAS | * | |
| Manually Create Posts | ||
| AI Assist for Copy Creation | Wisdom AI assistant (formerly OwlyGPT), all plans | |
| Generate Posts from URL | Wisdom AI (paste a URL) | |
| Generate Posts from Store Inventory | ||
| Generate Batch of Posts from Inventory | * | No inventory source; CSV bulk scheduling (up to 350 posts) only |
| Generate Ad Assets | * | Manual ad builder & post boosting (Meta, LinkedIn, X) |
| Generate Ad Assets from Store | * | |
| Manual Scheduling | ||
| AI-Optimized Scheduling | Best time to post recommendations | |
| Social Inbox | Comments on 8 platforms; DMs for Instagram, Facebook & X | Unified inbox; smart replies & DM automation (Professional+) |
| Post Metrics | ||
| Platform Metrics | ||
| Email Marketing | ||
| Email Campaign Creation | ||
| Design Templates | ||
| Design Template Creation | * | |
| Content Templates | ||
| Content Template Creation | * | |
| Automatic Contact Import from Store | ||
| Automatic Segment Creation from Store | ||
| Automatic Segment Creation from User Behavior | ||
| Custom Segment Creation | * | |
| Pay per Send | 500 Free email or SMS Sends/month | |
| Pay per Contact | No; list storage included | |
| Automated CRM | ||
| Email & SMS Messages | ||
| Visual Journey Builder | Prebuilt journeys on all plans; create & edit* | |
| Custom Segment Creation | * | |
| Message to Purchase Analytics | ||
| Pay per Send | 500 Free email or SMS Sends/month | |
| Pay per Contact | No; list storage included | |
| Analytics | ||
| AI Analysis of All Marketing & Performance | * | Social only (Wisdom AI performance insights) |
| Action Items Based on All Marketing & Performance | * | Personalized social recommendations |
| Commerce Analytics | ||
| Social Analytics (Posts, Platforms & Trends) | Advanced reports, competitor benchmarking, social listening | |
| Email Analytics (Bounce, Complaints, Purchase) | ||
| CRM Analytics (Top Journeys / Workflows) | ||
| White-Label Reports | * Branded reports emailed weekly | Custom logo on exported reports (Advanced+) |
| Core Features | ||
| Asset Management | Asset & content library (social only) | |
| Drag and Drop Calendar | Social content calendar | |
| Shopify Integration | Third-party Shopview app (from $6/mo) for sharing products | |
| Shopify Billing | ||
| WooCommerce Integration | Third-party Shopview app ($5.99/mo) for sharing products | |
| Slack Integration | Campaign, approval & publishing notifications | Slack app (share social posts to channels) |
| Canva Integration | Import & export | Design in Canva from the composer |
| Google Drive Integration | Import & export | Via Cloudview app (attach files to posts) |
| Approval Workflows | Campaign plan & material approvals with Slack notifications | Post approvals on Advanced ($399/user/mo) & Enterprise |
| Team Roles & Permissions | * User, Admin & Super Admin roles | Organization, team & account roles; custom permissions on Advanced+ |
| Starter Price | $24.99/mo Basic plan, billed annually ($29.99 monthly), 1 user; social + email + CRM + analytics |
$99/user/mo Standard, billed annually; 10 social accounts |
| Intermediate Price | $49.99/mo Pro plan, billed annually ($59.99 monthly), 1 user + $19.99/extra seat; adds paid ads publishing & ROAS, AI analysis, batch posting, ad assets, PDF reports |
$199/user/mo Professional, billed annually; unlimited social accounts (Advanced at $399/user adds approvals) |
| Agency Price | $499.99/mo Billed annually ($599.99 monthly); 1 brand + $49.99/additional brand; seats $19.99 |
$399/user/mo Advanced (top published tier), billed annually; no agency or multi-brand plan; Enterprise is custom |
* Feature available on Pro & Agency plans.
Strengths & Weaknesses
Get Shouting
Strengths
- ✓ Goal-Driven Multi-Channel Campaigns builds a full organic + paid + email + SMS + CRM campaign in under 5 minutes, 500x faster than assembling each channel manually, with ROAS tracked automatically (Pro+) when Meta, TikTok, or Google Ads is connected
- ✓ Combines social publishing, email, CRM, and analytics in one platform
- ✓ AI generates posts and (Pro+) ad assets directly from your store product catalog
- ✓ Low seat cost: additional users on Pro & Agency are $19.99/month vs $99–$399/user on Hootsuite
- ✓ Automated CRM journeys with email & SMS for ecommerce lifecycle
- ✓ Commerce analytics tied to social and email performance
- ✓ Shopify Billing integration
- ✓ Campaign plan and material approvals with Slack notifications on all plans (Hootsuite requires Advanced)
- ✓ Publishes paid ads to Google Ads and TikTok Ads as well as Meta (Pro+)
Weaknesses
- ✗ Does not offer Hootsuite-level social listening, trend forecasting, or competitor monitoring
- ✗ No enterprise SSO, message routing, or team productivity reporting like Hootsuite Advanced and Enterprise
- ✗ No LinkedIn Ads or X Ads publishing
Hootsuite
Strengths
- ✓ Industry-leading social media management with deep platform coverage
- ✓ Social listening, sentiment analysis, and trend forecasting (Professional+; advanced listening on Enterprise)
- ✓ Team collaboration with approval workflows and message routing (Advanced), plus SSO and compliance (Enterprise)
- ✓ Wisdom AI assistant (formerly OwlyGPT) for captions, content ideas, and posts from a URL
- ✓ Competitive benchmarking and custom analytics reports
- ✓ Bulk scheduling up to 350 posts via CSV
- ✓ Social Advertising for ads on Facebook, Instagram, LinkedIn, and X, with a Purchase ROAS metric for connected Meta ad accounts
- ✓ Native Canva, Slack, and Google Drive (Cloudview) apps
Weaknesses
- ✗ No TikTok Ads or Google Ads publishing
- ✗ No email marketing, CRM, or contact management
- ✗ No ecommerce store integration for inventory-based content
- ✗ Per-user pricing at $99–$399/user/mo (billed annually) is very expensive for teams; approvals require the $399 Advanced plan
- ✗ No commerce analytics; ROI/attribution reporting reserved for Enterprise
- ✗ No goal-driven, cross-channel campaign wizard tying social, email, SMS, and CRM to one goal
- ✗ Overkill for small businesses that don't need enterprise social listening
Who Should Choose Each Platform?
Choose Get Shouting if you…
- ✓ Want to launch a full campaign (social, email, SMS, and CRM) from one goal-driven wizard in minutes instead of building each channel manually
- ✓ Need social + email + CRM + analytics without juggling multiple tools
- ✓ Run a Shopify or WooCommerce store and want AI-generated content from your catalog
- ✓ Want predictable pricing where each added teammate costs $19.99/month instead of $99+/month
- ✓ Need automated CRM journeys and email campaigns alongside social publishing
- ✓ Are an ecommerce business, agency, or small business looking for a complete stack
Choose Hootsuite if you…
- ✓ Are a large enterprise or agency managing 10+ social accounts per user
- ✓ Need enterprise-grade social listening, competitive benchmarking, and compliance
- ✓ Require advanced team collaboration features like approval workflows, SSO, and custom permissions
- ✓ Have a dedicated email/CRM platform and only need best-in-class social management
- ✓ Have the budget for $99–$399+/user/month in social management tools
Summary
Hootsuite is one of the most capable social media management platforms in the market, particularly for enterprise teams that need deep social listening, competitive benchmarking, advanced inbox tools, and enterprise collaboration features. For organizations whose primary marketing discipline is social media and who have dedicated tools for email and CRM, Hootsuite is an excellent choice.
However, Hootsuite's per-user pricing at $99–$399/month (billed annually) makes it expensive for small businesses and growing teams, its paid ads tools do not cover Google Ads or TikTok Ads, and its social-only focus means ecommerce businesses must layer on separate email marketing, CRM, and analytics tools. Get Shouting addresses all these channels in one platform starting at $24.99/month (billed annually), with additional seats on Pro & Agency at $19.99/month and a $499.99/month Agency plan (billed annually; $599.99 monthly) for multi-brand teams at $49.99 per additional brand.
For ecommerce businesses, small businesses, and agencies that need social publishing, email campaigns, CRM automation, and unified analytics in a single tool, Get Shouting provides more comprehensive coverage. For large enterprises already invested in separate email and CRM stacks who need best-in-class social management with enterprise-grade controls, Hootsuite remains a strong contender.
Frequently Asked Questions
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